i often come across video footage that is in h264, avi format. isnt't that what itunes is supposed to understand? yet, i always wind up reencoding the file with visualhub which takes forever.
i often come across video footage that is in h264, avi format. isnt't that what itunes is supposed to understand? yet, i always wind up reencoding the file with visualhub which takes forever.
iTunes is designed to play .mp4 files encoded to H.264. You do however have 2 options, not sure if the first will work however, but I think it does.
Option 1: Download Perian, its always Quicktime and I think iTunes to play a whole slew of video formats, its free and works great.
Option 2: Get the Turbo.264 or the Turbo.264 HD from Elgato for your Mac, its make re-encoding video a real time process and it works fantastic. I have been using their products for about 2 years and it works amazingly.
You are going to have to re-encode the video if you want to play it on an iPod or anything like that so its probably a good idea to do it anyway.