Yeah. It's pretty easy to make this.
But yesterday, I found the actual installation a rather tortuous process on my 2010 mbp (with hard drive). It went a lot smoother on my 2011 mba (with a ssd).
But in both cases, it got to "Less than a minute to go" at the end and then it seemed to hang there for ages. It wasn't actually hanging. I waited it out and it did eventually finish. But this is just something to be aware of before you install the GM in case you think it isn't working at the end. Others have commented that they had the same issue. It's not a big problem though. Just don't get impatient.
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Why not? Did you wait long enough for the process to finish? It took me 20 min. Is your USB called Untitled? Is it at least 8 GB? Is it formatted as Mac OS Extended (Journaled)? Is your installer file called Install OS X Mavericks.app and is it in the Applications folder? Did you type the command correctly (might be safer to copy and paste instead - I'm not being rude, but I don't trust my own typing either - I also copy and pasted it when I did it yesterday)?