How to price photos for sale?

Discussion in 'Digital Photography' started by macgfxdesigner, Oct 18, 2006.

  1. macgfxdesigner macrumors regular

    Sep 27, 2004
    I have been chosen to sell my photography at a local coffee shop, and I need help to ethical price my photographs or what pricing scheme I should use. I have no overhead except the cost of the frame, and not sure do I buy high-end frames or low-end ones or non framed? The coffee shop owner takes 20% of my profits. So I get 80%

    Help me please also to pick out some to print and sell!
    Photos HERE
  2. jlcharles macrumors 6502

    Mar 30, 2006
    Wenonah, NJ
    First off what sizes are you offering?

    For the framing, I suggest going to

    I've bought from them. Very quick and good quality frames you put together yourself. For the frame, make sure you mark up the price so you at least get all of your money back on that. Ex. $50 frame, add $62.50 to what you decide on your print.
  3. macgfxdesigner thread starter macrumors regular

    Sep 27, 2004
    Not sure yet, I was thinking 8 x 10 up to 16 x 30, I shot all my photos with the Canon 30d or XT on high quality and always can go into photoshop and change the DPI 300 if I want larger prints.

    Thank you for the link!
  4. ChrisA macrumors G4

    Jan 5, 2006
    Redondo Beach, California
    Ah, the clasic problem. If you price them to low peolle think they can't be any good and don't buy. To expensive and they can't buy. I think your best bet is to hve some very high quality archival prints made, get them mounted in good quality mats and frames.

    Be sure and read up on how to do profesional quality mounting. Sign and number each print on the mat board and place some written text on the back of the print with comments on the image, how it is mounted that is is "200 year archival quality" and something about yourself (and maybe even a phoo of yourself) and your "artistic vision". Doing all of this raises your work from "cheap print" to "fine art". presentation matters and mounting is not cheap.

    Those extruded aluminum frames really are the industry standard
  5. Yakamoto macrumors 6502

    Oct 14, 2006
    Planet Earth
  6. compuwar macrumors 601


    Oct 5, 2006
    Northern/Central VA
    I generally sell matted but not framed 8x10 prints of my photos, when I originally searched for pricing, I found prices between $25 and $120 for similar work depending on the photographer, their market, and their target audience.

    Only you can decide what's "fair" and what your market will bear. If you sell low though, your chance to raise prices later may be affected.

    I generally don't sell framed work, as many people make purchase decisions based on the frame (normally negative ones.) For a showing though, I'd probably frame with gallery frames, and offer either way, with a markup for the frame.

    I don't agree with another poster on numbering prints- it's an interesting "drive the price up and make someone think they're getting something of value" strategy, but unless you want to artificially limit the number of prints you'll make of a particular image (or start to play games with "editions," "sizes" and all that stuff) I find it much easier to just pencil sign the backs. It's necessary for some shows/galleries though, so if you might way to go that way, then you need to do it from the start.

    I generally sell C-type prints rather than inkjets. My "better" shots are priced higher than my "worse" shots, even though my production costs are the same-- I like to give a potential purchaser who can't quite come up to my full price the chance to purchase something, though in truth folks tend to make go or no-go choices almost immediately.

    Stick with photos that'll blend well with the business (insects tend to turn of folks eating) and take a fair range of samples, or your portfolio there a few times and ask folks which they like-- it's really difficult to guess what a particular clientele will like- my best sellers are photos I think will sell well, but not necessarily my favorite photos. Ask the staff too- they're at least partially your salesforce, so giving them input theoretically should help your sales if you do it right.

    Maybe leave a proof sheet or five laminated and switch out prints every month or so.

    Best of luck!

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