How to promote an iOS app?

Discussion in 'App Store Business, Legal and Marketing' started by aljosa, Jan 2, 2013.

  1. aljosa, Jan 2, 2013
    Last edited by a moderator: Jan 3, 2013

    aljosa macrumors newbie

    Jan 2, 2013

    I have recently developed two iOS games and i am trying my best to promote them with a minimum budget. I think tried more or less everything there is (review sites, PRsites,..) but it doesn't really have a big effect on the downloads. I'd love some ideas or suggestions or even if anyone has a success story of their own on how to promote your app without spending a fortune. thx
  2. cathylee macrumors newbie

    Jan 13, 2013
    Hey @aljosa, I wouldn't say I have a success story here, but I'm currently working as an intern for a small company developing apps too.

    What I write below might not be ideas or suggestions per se, but some questions to get you thinking....

    I think it's always good to start by doing some research. Understand your app and the audience you want to reach, as well as other competitors. Who did you made the apps for? Is it a game app for kids? For teens? Or are they apps that everyone in the family can play?

    How is your app different from other game apps? After all, there are many other choices.

    Have you tried creating a Twitter or Facebook account for your app? Doesn't cost anything, and you can slowly build up the page with pics and info.

    Hope that helps you, good luck with your apps!
  3. ArtOfWarfare macrumors G3


    Nov 26, 2007
    I think you should move onto your next app. Not every app is going to make a lot of money. The more great apps you have, the more you can cross promote them.

    It seems to me that the longer you spend trying to promote something on no budget, the more frustrated you'll get.

    Oh, put them in your MR signature and be an active member of the forums. My Google Analytics stats suggest that around 60% of my downloads come from my signature.
  4. dejo Moderator


    Staff Member

    Sep 2, 2004
    The Centennial State
    How are you able to use Google Analytics to track a link that takes you directly to
  5. Apple fanboy macrumors Penryn

    Apple fanboy

    Feb 21, 2012
    Behind the Lens, UK
    What signature?
  6. aerok macrumors 65816


    Oct 29, 2011
    Go on Youtube and ask a popular app reviwer to review your app if you're confident about the quality of your app.

    Social media marketing can also work wonders, you need create a branding though, like a company name.
  7. ArtOfWarfare, Feb 15, 2013
    Last edited: Feb 15, 2013

    ArtOfWarfare macrumors G3


    Nov 26, 2007
    Signatures only appear on the non-mobile version of the site... And I think there might be some other requirement, like a minimum post length requirement, to make them appear on the full version of the forums.

    I've noticed that there are a few stories that MacRumors seems to love to post.

    1 - They love stories about apps that have to be throttled because too many users downloading it causes the server to crash.

    2 - I haven't quite figured out what this is... But sometimes they'll post videos of apps that will be launching in the next 2-4 weeks... I've noticed that I know about apps that will later be at the top of the charts because they had a 0:30-3:00 minute video that MacRumors posted in their iOS blog that demonstrated it. I haven't figured out what the secret is there, yet.

    3 - MR loves their bad boys and will report on anything from emulators to wireless hotspot apps. Do something that clearly violates the rules, slip it past Apple, and MR will report on it. I don't know what the reprecautions are.

    4 - MR also enjoys posting about jailbreaks and apps for jailbroken devices. So much so that I think I may have heard about a higher % of apps on Cydia than I have heard of about on the iOS App Store via MR.

    I think I had some other things to say when I started writing this post but I've since forgotten what they were.
  8. waterskier2007 macrumors 68000


    Jun 19, 2007
    Novi, MI
    Could he be using a service like as an intermediary? I can't see his signature for some reason.
  9. dejo Moderator


    Staff Member

    Sep 2, 2004
    The Centennial State
    No, the link in his sig definitely points to
  10. terry610246, Aug 12, 2014
    Last edited by a moderator: Aug 13, 2014

    terry610246 macrumors newbie

    Aug 12, 2014
    There's definitely a format

    We (Little Rocket Software) are in the same boat. We have made a great free game called Frenzied but have no budget at all to promote it.

    If you search round some of the message boards on the internet they all tell you that there are some surefire methods for free promotion of you app.

    1. Contact review sites.
    There's some good sources for email and contact details for these such as which has a simple list of contact details

    2. Get your review request right
    The email you send to request a review is your one-shot to get it right so take time over it. This site has an excellent explanation how to do that along with downloadable templates and an interview with top marketer Erica Sadun

    3. get social
    Create a microsite for your app, do a short demo video of what it does and get on sites like this to promote it. Contact small time bloggers as they will most likely do it for free in return for the publicity

    4. Use multi- channel
    set up Blogger, Facebook, Pinterest, Twitter, youtube, Vimeo etc and post links to your app there. follow lots of people as there is a good chance they will follow you right back

    Its a complex minefield as we are just discovering.

    Good luck

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