Hi - I've tried searching and can't seem to find what I'm doing wrong. I am trying to restore my iPhone 4s (running 5.0.1) as a new device, but it doesn't seem to be working. Here is what I'm doing: With iTunes open, I plugged the phone into the computer. Under "Devices", I select my phone, and on the "Summary" tab I click "Restore". I click "Back Up" at the first prompt, "Restore" at the second, and "Continue" at the warning that I have purchased items that haven't been transferred. After this, iTunes contacts their server and for some reason goes about downloads the 5.0.1 software update. I didn't know why it would do this since it's already on my phone, but I let it go, and after 2 hours it was complete ... but then nothing, it doesn't look like there were additional steps for the actual "restore" process (and everthing - apps, etc - are still on my phone). I shut down iTunes and unplugged the phone, and tried again but got the same thing - am I doing something wrong?