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Never understood the purpose/hype, at best a phone could be used as a home video camera. I guess Hollywood now will change all their camerars to iPhones. For the camera it works for a quick and good snapshot, as it's obvious not even close to be comparable with my DSLR's.
There are already academy award winning directors using iPhones to creat Hollywood releases.

this is one such example:

like that sarcasm though.
 
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