How to survive on the appstore?

Discussion in 'iOS Apps' started by dordar, Jul 30, 2009.

  1. dordar macrumors member

    Joined:
    Apr 2, 2009
    #1
    iSmoothie made the top 25 in lifestyle category on its peak. After that it started dropping.

    I can understand that the demand for a program like this will drop over time, but how can I prevent this for other upcomming programs? And most importantly how can you get your program back on track again?

    I want to hear from other developers that have been in the same situation and have made it back on the list again.
     
  2. JBmoney13 macrumors newbie

    Joined:
    May 27, 2009
    #2
    Hi,

    I'm the developer for Mummy's Revenge, it's been in the Appstore for almost exactly 2 months. And it has had 2 minor updates, been featured in the iTunes "What We're Playing" section and had 1 major update.

    Here's a youtube video of the gameplay: http://www.youtube.com/watch?v=bh2q-j6UTMU

    Like clockwork on every update (without a lite version) the app reaches #45 (Top Paid) in the Arcade section & #20 (Top Paid) in the Adventure section. It hovers around there for about a week then begins to move downward until it is out of the Top 100. I can only connect this trend to the exposure of being in the new release section of the Appstore. I do believe that a game or any app that shows this type of performance is going to succeed based on it's exposure. That may seem like common sense, but if you look closely you'll notice that there are other apps/games that don't make it into the Top Paid sections no matter how many times they have been updated and put into the New Release section.

    I would say to any developer who is not making it in the Top Paid section of its category once it has been newly released, change something. Try it in this order, and submit an update after each change:

    Sales Price (lower if possible)
    Description
    Graphics
    Lite version (this might help a little but if you're not selling and you have done all the other steps this better be one heck of a lite version)

    If none of that works, you have a bigger problem on your hands. The game itself is at that point just difficult to sell visually and your only hope is outstanding marketing outside of itunes, like blazing reviews from some top review sites with a large reader base.

    Hope this helps.
     
  3. dordar thread starter macrumors member

    Joined:
    Apr 2, 2009
    #3
    Thanks.

    I have added a lite version, the price has been set to 0.99$ (I increased it today again..).

    How did you get it featured from Apple?

    I will try some of your tips, and maybe you will see iSmoothie back on again. :D

    iSmoothie free however is still on the top 100 free in lifestyle.
     

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