How to Track Email opens and clicks ?

Discussion in 'Mac Apps and Mac App Store' started by fab5freddy, Mar 11, 2009.

  1. fab5freddy macrumors 65816

    fab5freddy

    Joined:
    Jan 21, 2007
    Location:
    Heaven or Hell
    #1
    I am doing some email promotions and would like
    to track who is opening my emails and who is clicking
    on my links.....

    How do i do this ?
     
  2. Consultant macrumors G5

    Consultant

    Joined:
    Jun 27, 2007
    #2
    Opening emails: requires some kind of connection to your server, however all modern email software block that due to spammers tracking users.

    Who goes to the page: make a custom URL that could forward to your promo page, and see how many people go to it.
     
  3. jrmt macrumors newbie

    Joined:
    Aug 28, 2008
    #3
    Re: How to Track Email opens and clicks ?

    You can't. At least, not reliably. I use a text-only email client (mutt) which doesn't honour delivery receipts (deliberately). If your recipients are using HTML-style email, you might be able to get a ping-back working, but it won't reliably work for everyone.

    Why do you want to spy on people, anyway? Do you really need to know?
     
  4. adrian.oconnor macrumors 6502

    Joined:
    Jan 16, 2008
    Location:
    Nottingham, England
    #4
    Bulk-mail companies will usually offer some kind of tracking as part of their service.

    As others have mentioned, you won't catch many tech-savvy people because they tend to lock down their mail clients. Even regular users with standard mail apps are getting more privacy by default these days.

    Here's an example of a company that offer bulk mail services with 'delivered' and 'open' rates. I seached Google for 'bulk email' and came up with http://www.dotmailer.co.uk/. I don't know if they're any good. As a web developer I only know of these companies - I don't actually use them.
     
  5. gpb01 macrumors newbie

    gpb01

    Joined:
    Dec 4, 2008
    Location:
    Switzerland
    #5
    Get a look to _THIS_ ...
    ... maybe can be useful :)

    Guglielmo
     

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