For those ordering through Verizon web site and wanting to pay full price to keep unlimited, it's pretty simple. Click on "Upgrade My Device" on main page. Select the device you wish to upgrade. Select the new iPhone. Click on "Show full price option" and select. Click on "Add to cart and select plan". It takes a page where you can add protection etc. Make sure you select decline protection plan if you dont want it. It will then take you to a page to add accessories. Again if you don't want anything, click on "Continue to review cart" From there it will take you to your current unlimited plan. From there you can checkout and pay full price and keep unlimited.