Apple Store, Twelve Oaks Mall, Detroit area. Awesome experience! Got there at 6AM, doors to the mall opened at 7, doors to the Apple Store opened at 8, was on the road by 8:20 and wasn't even late for work! Free Starbucks coffee while waiting in line too. 30 people in front of me in line, about 120 people behind me as I was walking back out with my phone! The minute the doors opened, me and the thirty people in front of me funneled in and there was a rep on hand to take each of us simultaneously. After the first 30ish people were in, they were letting people in as others were leaving. Took about 5 minutes to give the rep my info, and about 10 seconds to activate. Very pleased!