I have never really subscribed to a cable service. I am in the UK, and all of my TV watching is on Freeview or on demand via iTunes or Now TV. On the old Apple TV, I use a logitech harmony remote which works great, and with this new Apple TV, I would love to move to just using the Siri remote as my only remote, but because it doesn't have controls for changing channel or anything, I can't see this happening. Hopefully Freeview will bring Freeview Play as an app to the Apple TV, but how will the experience be without 0-9 buttons, guide button and no channel up/down? I understand where Apple is going with this, trying to simplify it, and I agree with their claim that the future of TV is integrated apps...But does that future include just on demand, or a bit of both? I'm still getting one, as I can't wait to finally have everything (iPlayer etc) in one box.