iPod marketing
From the press release: "HP also announced the availability of the Apple iPod from HP. Through a strategic partnership with Apple, HP will help bring the world's most popular digital music player to an even broader base of PC users. The Apple iPod from HP will be offered in two variations - 20 gigabytes (GB) and 40 GB - and will be available online at hpshopping.com and at most major retailers, including Circuit City, CompUSA, Best Buy, Office Depot, Staples, Radio Shack, Fry's, Amazon.com and Costco."
The deal with HP basically means that Apple is giving up distribution of iPods in brick and mortar stores to HP ...
I suppose that is good news for iPod penetration in the retail segment - but the question is whether Apple will maintain separate distribution arrangements for its computers. More likely to concentrate on Apple stores and give up on other retail presence?