Now here is what the Apple ad campaign should have been. Instead of spending time and money with a silly dated stereo-typical set of ads they should have made a connection between the iPod campaign and the Mac campaign. These are new ads by HP and they effectively tie HP to the iPod in my mind. Are they perfect? Hell no. They are kinda cheese but the underlying look and idea would have been perfect for the Mac. Start with the mac and then have it lead into an iPOd commercial. Guy sitting at hte mac compose a song download it then the traditional iPod commercial fades in and out to end the commercial. HP Personal Again http://www.hp.com/personalagain/us/en/index.html?mtxs=home-hho&mtxb=B1&mtxl=L1 To see the commercial click viewing room.