Huawei Aims to Upstage Sep 9 Apple Event With Tri-Fold Phone Debut

[eoblaed]

'Upstage' by taking a technology that already compromises the structure of your device and the integrity of the screen and demonstrate how to make it 100% worse by folding twice instead of just once.

I don't see the market forgetting about Apple's announcements for that.

 

[iMelhado]

I'm more interested in Quad Fold. Pfft, why stop at tri-fold?

 

[eifelbube]

Holding out for quad-fold.


I've got a fever, and the only prescription is more screen creases.

„Apart from the foldable, new smartwatches and an electric car are also expected to be announced by Huawei on stage.“

Holding out for foldable electric car …

 

[jdawgnoonan]

I used a Fold 3 for almost a year and I enjoyed the device until a 3 foot drop on carpet resulted in the external screen ceasing to work. Samsung quickly replaced the device and within a month I traded it in for an iPhone 13 Pro Max. Today I use a 15 Pro Max. The Fold was nice but too fragile. I loved using the Kindle app on the Fold, to me that was the best thing about it. I do not pretend that my phone is a productivity device.

The only time my phone is a productivity device is when I tether my laptop to it. And I use a Mac and tethering to a Mac ties into the largest advantage to the Apple ecosystem or walled garden or whatever you want to call it: My iPads (Pro and Mini), my Mac, my Apple TV, and my iPhone behave practically like one device. Maybe other companies have done some neat things with hardware, but no other company matches having an ecosystem of devices that work almost perfectly together almost every time with almost no configuration. I am a highly technical person, and I love the Apple ecosystem because I spend my professional life dealing with less compatible technological integrations. My personal Apple gear just works.

 

[840quadra]

Well, everything lower than the iPhone 15 pro is obsolete because they aren’t able to use all the possibilities of iOS 18. That’s a two year old phone.

Which vendors do you mean by smaller vendors?

Since Apple not produces screens on their own it will probably use Samsung or LG screens. They both make them by the masses.

iPhone 16 is already half a Samsung because the screen and most inner parts are made by Samsung.

Source?

Let us take a look at the 15 Pro Max component list as outlined by iFixit. I certainly don't see much of any Samsung components in this. I actually see quite a bit of Qualcomm!

- Kioxia NAND flash
- Apple 338S00537 audio amplifier
- Texas Instruments LM3567A1 flash controller
- Texas Instruments TPS65657B0 display power supply
- Apple 338S01026-B1 power management
- NXP Semiconductor NFC controller
- Apple APL1V02/339S01257 A17 Pro hexa-core applications processor
- Apple APL109A/338S01022 power management
- Apple APL109A/338S01022 power management
- STMicroelectronics STCPM1A3 power management
- STMicroelectronics STB605A11 power management
- Apple 338S00946-B0 power management
- Apple 338S00616 power management
- Texas Instruments SN2012017 battery charger
- Broadcom BCM59365EA1IUBG wireless power receiver
- Apple 338S00739 audio CODEC
- Apple 338S00537 audio amplifier
- Winbond W25Q80DVUXIE 1 MB serial NOR flash memory
- Likely Texas Instruments TPS61280H battery front-end DC-DC converter
- Likely Apple 339M00298 UWB Module
- Bosch Sensortec 6-axis MEMS accelerometer & gyroscope
- STMicroelectronics ST33J secure microcontroller
- Qualcomm PMX65 power management
- Qualcomm QET7100 wideband envelope tracker
- Qualcomm clock generator
- Qualcomm SDX70M Snapdragon X70 modem
- Qualcomm SDR735 RF transceiver
- Qualcomm SMR546 RF transceiver
- Apple 339S01232 WiFi & Bluetooth module
- Broadcom AFEM-8234 front-end module
- Skyworks SKY58440-11 front-end module
- Qorvo QM76305 front-end module
- Skyworks SKY50313 front-end module
- Possibly Apple 339M00287 front-end module
- Broadcom AFEM-8245 front-end module
- Screen Samsung (source https://9to5mac.com/2023/09/12/iphone-15-displays-samsung/)
- Main Phone assembly (Foxconn)

What makes you think the 16 models would have a drastic change to Samsung sourced components? Have you seen a teardown of Samsung phones? The ALSO use 3rd party components like Apple does. Hard not to here and now.

 

[lindros2]

Here is a good article that discusses the origins of the revealing of Huawei as a spying arm of the Chinese govt. It took the rest of the world a decade to catch up

The national security concerns behind Australia’s ban of Chinese telecoms giant Huawei

Upgrading Australia’s communications network meant our national security experts had to get to grips with tech titan Huawei’s ties to the Chinese government. A ban would infuriate Chinese leaders. The alternative was worse.

www.smh.com.au

I visited Huawei in China (PRC) in 2010.
I am not invited back, based on what I now do.

 

[sleeptodream]

If intended, they mistakenly chose the wrong competitor to steal the show. Apple doesn’t offer and for sure will not present any foldable device. Apple customers apparently don’t want or need foldable phones. Those who want or need this, could and likely got one already from other vendors. If the threefold stuff is the new **** in the foldable phone market, they rather aim at the competition and the customers there.
I mean, what’s the purpose of trying to steal attention to showcase your superior triple folding android brick at the same time new iOS devices are released - who they think will care? Don’t get me wrong, competition is a good thing. But this is ridiculous and embarrassing. Aiming equal market, e.g Samsung Foldables, for comparison and competition, would make sense, even though scheduling to any other competitor would still be awkward.
Do they believe one will switch from iPhone to Android, because you finally can - or have to - fold that thing more times than those oldschool hiking maps?
Interesting is just how long it will take for Samsung to respond and how much folds they add 😀 this calls for some special edition of the shaving blade wars 😶‍🌫️

i'd get one if they could sell Huaweis here, i really like their android skin, it's very slick and iOS like, they have a good eye for design unlike most android manufacturers, and their integration within their ecosystem is also close to Apple's from what i've seen. you should check out the mrwhosetheboss video from a few months back where he tested their products

i've been an apple fan since like middle school, but recently switched to a Galaxy Fold, so some of us care. things are getting very boring in apple land since Steve passed. iPhone X was the last product that actually got me excited, since then it's just been the same thing every year

 

[Neofox]

If intended, they mistakenly chose the wrong competitor to steal the show. Apple doesn’t offer and for sure will not present any foldable device. Apple customers apparently don’t want or need foldable phones. Those who want or need this, could and likely got one already from other vendors. If the threefold stuff is the new **** in the foldable phone market, they rather aim at the competition and the customers there.
I mean, what’s the purpose of trying to steal attention to showcase your superior triple folding android brick at the same time new iOS devices are released - who they think will care? Don’t get me wrong, competition is a good thing. But this is ridiculous and embarrassing. Aiming equal market, e.g Samsung Foldables, for comparison and competition, would make sense, even though scheduling to any other competitor would still be awkward.
Do they believe one will switch from iPhone to Android, because you finally can - or have to - fold that thing more times than those oldschool hiking maps?
Interesting is just how long it will take for Samsung to respond and how much folds they add 😀 this calls for some special edition of the shaving blade wars 😶‍🌫️

I think you should try to see outside of your bubble. This Huawei post was not made for you, there is a reason the announcement is in Chinese. Huawei and Apple are both giant in China. So are foldable phones there.

By doing that they want to steal the show in china. Of course western people will not care or will not think they are stealing Apple customers, because that's not something the western market in interested in.

 

[scorpio vega]

It’s an android. Outside of its home country it’s largely irrelevant.

And since it’s an android the phone sucks already.

 

[svish]

Interesting. Not expecting Apple to launch a foldable anytime soon. Samsung might probably release a tri fold device in the near future.

 

[YellowZx5]

Where is my Westworld style smartphone which fold out to the size of an iPad? I’m sure you can all see how cool it is and maybe Huawei can make it happen?

 

[heretiq]

If intended, they mistakenly chose the wrong competitor to steal the show. Apple doesn’t offer and for sure will not present any foldable device. Apple customers apparently don’t want or need foldable phones. Those who want or need this, could and likely got one already from other vendors. If the threefold stuff is the new **** in the foldable phone market, they rather aim at the competition and the customers there.
I mean, what’s the purpose of trying to steal attention to showcase your superior triple folding android brick at the same time new iOS devices are released - who they think will care? Don’t get me wrong, competition is a good thing. But this is ridiculous and embarrassing. Aiming equal market, e.g Samsung Foldables, for comparison and competition, would make sense, even though scheduling to any other competitor would still be awkward.
Do they believe one will switch from iPhone to Android, because you finally can - or have to - fold that thing more times than those oldschool hiking maps?
Interesting is just how long it will take for Samsung to respond and how much folds they add 😀 this calls for some special edition of the shaving blade wars 😶‍🌫️

+1. Reminds me of that hilarious “we’re doing five blades” Onion article. 😂

 

[heretiq]

I still think it funny people think Apple is late to AI, AI has just started to take off this year and has a long way to go for all platforms.

It’s comical. For some, apparently AI = generative AI. This would explain the baffling claim that Apple (who’s had embedded AI/ML in their devices since the A11 bionic SOC introduced with the iPhone X in 2017) is somehow late to AI. Scratching my head.

 

[Avon B7]

There is no ban on Huawei handsets, tablets, wearables etc anywhere in Europe. The lack of GMS is the issue. Not availability.

 

[antonrg]

If intended, they mistakenly chose the wrong competitor to steal the show. Apple doesn’t offer and for sure will not present any foldable device. Apple customers apparently don’t want or need foldable phones. Those who want or need this, could and likely got one already from other vendors. If the threefold stuff is the new **** in the foldable phone market, they rather aim at the competition and the customers there.
I mean, what’s the purpose of trying to steal attention to showcase your superior triple folding android brick at the same time new iOS devices are released - who they think will care? Don’t get me wrong, competition is a good thing. But this is ridiculous and embarrassing. Aiming equal market, e.g Samsung Foldables, for comparison and competition, would make sense, even though scheduling to any other competitor would still be awkward.
Do they believe one will switch from iPhone to Android, because you finally can - or have to - fold that thing more times than those oldschool hiking maps?
Interesting is just how long it will take for Samsung to respond and how much folds they add 😀 this calls for some special edition of the shaving blade wars 😶‍🌫️

I think they are only doing it at approx the same time for their local market. They are doing very well in Asia and Apple has been losing in China (in particular), so to me this looks like they are working on their local targets to try and grab attention away from Apple locally.

 

[antonrg]

There is no ban on Huawei handsets, tablets, wearables etc anywhere in Europe. The lack of GMS is the issue. Not availability.

I see them quite a lot in France... Many people use them here, at least in the wild you see them.

 

[Velli]

I personally don't care that much about foldables but... this year companies are releasing tri-folding phones and Apple's releasing same looking (since 2020?) Pro phone with 8GB RAM, the same main camera since 14 Pro and a telephoto camera from last years Pro Max phone. Wow. And they'll be rising base price from $999 to $1099 🥳

Apple not changing products simply for the sake of changing them is a GOOD thing.

I’ve met three people in the real world who used a fold phone. All three randomly started showing me pictures of some random thing they wanted to brag about (their new car in two cases, their new nephew in one case), within five minutes of meeting me. It seemed very clear to me that it was a (badly) hidden attempt at bragging about how cool it was that they had such a large screen in their pocket (still smaller than the iPad Mini in my briefcase, but hey…).

When I pulled out my iPhone Mini in reply to show my car or family to engage, each of them - on three unrelated occasions - quickly became uniterested in the conversation, and were clearly dissapointed that I didn’t even comment on their clever new phone. And proceeded to show pictures to my friend instead.

I’ve personally labelled them douche-phones.

 

[Neofox]

It’s comical. For some, apparently AI = generative AI. This would explain the baffling claim that Apple (who’s had embedded AI/ML in their devices since the A11 bionic SOC introduced with the iPhone X in 2017) is somehow late to AI. Scratching my head.

To be fair to those people Apple also decided to call their Generative AI tech Apple Intelligence or "AI" to make things even worst...

 

[Avon B7]

LOL Huawei...HAHAHA. I'd like to keep my personal data...PERSONAL.
You can invent a phone that can fly me to the moon, but I would still NEVER buy one.

What makes you think your data isn't personal on a Huawei phone?

I've read through the privacy statements and legal compliance statements on my Huawei devices in the EU and not seen anything untoward.

On the other hand, if something illegal had been going on, someone would have been waving it around fervously.

Someone like the US government with plenty of funds and resources which would wet itself over such a finding because it would literally mean the instant death of the company outside China.

In all these years they haven't found anything substantial. Even its current legal efforts are on previously settled civil cases that the US has decided to reopen.

In spite of the Huawei infrastructure ban from the US, the Pentagon has requested to continue using Huawei gear because without it, they would be in a real pickle in many places around the world.

 

[Velli]

i'd get one if they could sell Huaweis here, i really like their android skin, it's very slick and iOS like, they have a good eye for design unlike most android manufacturers, and their integration within their ecosystem is also close to Apple's from what i've seen. you should check out the mrwhosetheboss video from a few months back where he tested their products

i've been an apple fan since like middle school, but recently switched to a Galaxy Fold, so some of us care. things are getting very boring in apple land since Steve passed. iPhone X was the last product that actually got me excited, since then it's just been the same thing every year

I have a colleague who came from Huawei. As a company, they consider themselves Apple fans, and
everything they do is about blatantly copying Apple as closely as possible. So it’s no surprise that they are the Android manufacturer closest to Apple’s style. It’s not that they are better at designing, they are just more directly copying.

Waiting for others to do the research and then aggressively copying the tech at a lower price is literally how they built up their business, in large scale networking.

Apple may be “late” to foldables, because it is immature technology still. I guarantee that when and if Apple releases one, whatever the form factor is, one year later that will be the form factor for every single competitor. ESPECIALLY Huawei.

 

[Velli]

There is no ban on Huawei handsets, tablets, wearables etc anywhere in Europe. The lack of GMS is the issue. Not availability.

No, there is no ban, but Huawei does have products in their lineup that they don’t market outside China because they know it would go straight to counts here.

 

[Avon B7]

'Upstage' by taking a technology that already compromises the structure of your device and the integrity of the screen and demonstrate how to make it 100% worse by folding twice instead of just once.

I don't see the market forgetting about Apple's announcements for that.

'upstage', 'steal the show' or whatever headline you see relative to this event is NOT from Huawei. It is a media thing. It gets clicks.

Huawei has planned the event for attention. Obviously that plan has worked.

As for compromising design, that doesn't make any sense. If it were true, no folding phone would have ever existed yet millions have been sold to happy consumers.

If failure rates were off the charts with those millions sold it would have been huge news and no one would dream of bringing a folding phone with two hinges to market.

The reality is that folding phones are projected to continue growing and as prices come down, grow even faster.

'Attention' also affects mindset, especially with the 'don't haves' (Apple users obviously included) and that is where Apple could see a bigger negative impact.

Let's not forget that current iPhones in China have been on discount since launch with discounts getting steeper and steeper.

The people buying a tri-fold (it won't be affordable to most people) are those that will buy the latest and greatest at almost any price simply because they can. They are also the people most likely not to hold onto these phones and upgrade quickly (again, to the latest and greatest). There is a market there and that can also impact Apple.

Lastly, this show isn't the 'tri-fold' show. It's just the regular seasonal autumn product release presentation. Expect a few more things to be announced. It isn't even a global release. It's China only.

 

[Avon B7]

No, there is no ban, but Huawei does have products in their lineup that they don’t market outside China because they know it would go straight to counts here.

Which consumer products are those? If there is no ban there is no reason to go to court.

Even before sanctions, Huawei had certain products for certain markets. There were always a huge amount of products that never saw the light of day outside China but only for demand and logistical reasons. I'd love for Huawei Family Storage to come to the EU but it hasn't (so far).

 

[Avon B7]

I have a colleague who came from Huawei. As a company, they consider themselves Apple fans, and
everything they do is about blatantly copying Apple as closely as possible. So it’s no surprise that they are the Android manufacturer closest to Apple’s style. It’s not that they are better at designing, they are just more directly copying.

Waiting for others to do the research and then aggressively copying the tech at a lower price is literally how they built up their business, in large scale networking.

Apple may be “late” to foldables, because it is immature technology still. I guarantee that when and if Apple releases one, whatever the form factor is, one year later that will be the form factor for every single competitor. ESPECIALLY Huawei.

That does not make any sense. Apple’s product spread is tiny compared to Huawei's. Obviously it is doing its own thing.

In fact, most of the iOS/iPhone changes over recent years have already been available on Huawei and Android phones.

The biggest recent changes to iOS are ideas that were presented during the HarmonyOS presentation in 2019.

For patent filings, Huawei remains a top filer (even within the US).

In fundamental research (and applied research) Huawei is also a top player. That is why half of its employee makeup is engineering and research based.

Apple cannot say the same.

 

[wanha]

I think Crazyblox was being sarcastic

okay, but... who's Crazyblox and what was he sarcastic about??