I personally cannot believe they didn't produce the new macbooks in black as well as white. Looking at how picky some consumers can be, I honestly can't see a reason why they wouldn't tap into that market. Sure there are plastic covers that come in various colors you can buy to put over your computers, but if apple were simply to produce the new macbooks in black and white, just like they did before, it seems like they would have even more people buying them. I myself am looking into getting a new macbook pro. I looked at first at the old black macbooks simply because they are so sexy, but I enjoy playing games so I couldn't live with the graphics card that come on them. When I saw the new macbooks had the NVIDIA GeForce 9400M I jumped on it. I got all the way through picking out my specs when I realized you still could only have it in white. Some may see this as picky, but quite frankly it's the same thing you do when you change your desktop background. It's not adding any real material value, it's simply eye candy.