WILD, WILD WEST FOR MEASUREMENT Excerpt from spotsndots.com You can read the first half of the article from Spots N Dots for free, I"ll summarize the paid portion below... It's an interesting article. I read it as the fall of TV as we know it is in the beginning of the beginning stage. TV's not going away mind you, but the delivery method's a-changin' and it's gonna have a major ripple effect on programming. -Hulu's 42 million users are about double the average audience of American Idol. -Cable and Sat companies are starting to get pissed because they're paying for the content while internet users get it free. This is why some of your favorite cable shows are getting yanked from Hulu. -Hulu's begun to adopt traditional TV selling strategies and big advertisers (ie McDonald's) are buying.