Hulu Drops Price of Commercial Free Plan for Apple Subscribers From $13.99 to $11.99

Discussion in 'iOS Blog Discussion' started by MacRumors, Dec 21, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Customers who signed up for a "No Commercials" Hulu streaming plan via an iOS device or Apple TV have been paying $13.99, a $2 premium over the cost of the subscription plan if purchased via the web.

    Starting this week, Hulu has dropped the $13.99 subscription price to $11.99, so customers who subscribe via an Apple device using iTunes billing will now pay the same price as other Hulu customers.


    Hulu informed subscribers about the change through emails that went out yesterday. Beyond the emails, Hulu offered no explanation for the sudden price drop, which was originally in place because of the cut Apple takes from all App Store purchases, including subscriptions.

    Prior to 2016, Apple took a 30 percent cut of all transactions, but in late 2016, Apple cut that in half for video subscription apps. Apple now takes a 15 percent cut of subscription fees for subscriptions for apps like Netflix and Hulu that are purchased via the App Store.

    Hulu's App Store description continues to list $13.99 as the price for the No Commercials plan, but when you sign up in app, it's providing the new $11.99 price tag.

    Hulu's Limited Commercial plan continues to be priced at $7.99 on Apple devices. $7.99 is the standard price on the Hulu website as well, but at the current time, Hulu is offering a promotion that drops the price to $5.99. That promotion is not available in the Hulu apps for Apple TV and iOS.

    Article Link: Hulu Drops Price of Commercial Free Plan for Apple Subscribers From $13.99 to $11.99
  2. TMRJIJ macrumors 68030


    Dec 12, 2011
    South Carolina, United States
    Generous offer.
    Though I have Hulu (Limited Commercials) free with my Unlimited Freedom plan from Sprint.
  3. topgunn macrumors 65816


    Nov 5, 2004
    First Disney, with whom Apple has been in bed since 2005, buys 20th Century Fox and thus a controlling stake in Hulu and now Hulu drops the Apple tax from their iTunes subscription. Coincidence?
  4. chrfr macrumors 604

    Jul 11, 2009
    This article is strange. I've been paying $11.99 a month through Apple for at least a year.
  5. HobeSoundDarryl macrumors 604


    Feb 8, 2004
    Hobe Sound, FL (20 miles north of Palm Beach)
    Yes, Disney is only trying to buy. The deal won't complete for perhaps a year or more. Disney is not in charge of 20th Century Fox yet.
  6. jclo Editor


    Staff Member

    Dec 7, 2012
    That's odd, the $11.99 pricing seems new and the App Store is still listing a $13.99 price. Wonder if there was some discount or deal before.
  7. Howl's Castle macrumors regular

    Howl's Castle

    Sep 13, 2016
    Hulu has just been getting better and better than Netflix over this last year tbh
  8. cerote macrumors 6502a


    Mar 2, 2009
    Meanwhile I got email from Netflix they are raising my price.
  9. ipedro macrumors 68040


    Nov 30, 2004
    Toronto, ON
    Disney hasn't bought 20th Century Fox yet, they've only announced their intention to. It hasn't yet received regulatory approval.
  10. itsmilo macrumors 68020


    Sep 15, 2016
    I tried to use the deal with my european credit card the other day and visa blocked my card for security reasons without informing me about it. I looked like a damn fool with all my groceries not being able to pay for them lol
  11. imlovinit macrumors 6502a


    Feb 8, 2012
    i wish the prices for their live tv would go down. Or better yet offer the unlimited screens option for the non live tv plans. Pretty weak they don't offer more than 1 simultaneous streams.
  12. radiology macrumors 6502


    Feb 11, 2014
    Westlake, OH
    Too late HULU. You will be gone soon. Disney will be out of this product soon. Same fate for the TIDAL folks.
  13. sevvere Suspended


    Oct 20, 2017
    No download capability ... no thanks.
  14. J.Dillinger macrumors member

    Sep 3, 2010
    Hulu is a mess. Frequent stuttering, ads for paying subscribers, usage tracking frequently loses track. It’s a painful experience for a cord cutter.
  15. Remy149 macrumors regular

    Oct 20, 2016
    Disney already owns 30% of Hulu already and will own 60% if they get fox
  16. vertical smile macrumors 68040

    vertical smile

    Sep 23, 2014
    I recently cancelled my iTunes sub for Hulu, because I couldn't get the HBO from Hulu with it. I may change back to iTunes and cancel HBO.

    But, I thought the price of Hulu ad-free was already $12. I have to check it.
  17. mwd25 macrumors regular


    Sep 24, 2012
    Absolutely. Its a painful experience for anyone as far as Im concerned. Just recently canceled. And commercials is actually the main reason. Im paying you a subscription, then I have to pay extra to not have commercials????? Thats a flat out load of garbage. I have Netflix, Amazon Prime and had Hulu. Im going to watch Star Trek TNG. All three services offer it. So, why in the hell would I watch on Hulu, when the other two have zero commercials. I give multiple streaming services money and have content commercial free, so what is my basic subscription for with Hulu? Everytime I put it on and had to sit through the same 3 commercials for every show I put on, I felt like I was getting punched in the face. Its right up there with baggage fees and data limits for broadband.........a made up fee that costs the provider NOTHING.
  18. derekboyer, Dec 22, 2017
    Last edited: Dec 22, 2017

    derekboyer macrumors newbie

    Mar 20, 2006
    I was just thinking the same thing. I pulled up my iTunes receipts to verify and I have been paying $11.99 a month since September 2015 which is the same month they started offering the no commercial plan. Maybe they started at $11.99 and then raised it later but grandfathered the people that signed up at the $11.99 price.
  19. nburwell macrumors 601


    May 6, 2008
    Hulu isn’t bad for catching up on current tv seasons if you’re a cord cutter, but I’d like to see them beef up their original content. Handmaid’s Tale was excellent, but I don’t really watch much network tv anymore. Fortunately my wife uses Hulu much more than I do. The Showtime add on is worth it for Billions, Shameless and The Affair though.
  20. redneckitengineer macrumors 6502


    Oct 27, 2017
    I left Hulu a year ago and I won’t look back. Their interface went from being great and easy to find the shows I actually wanted to watched, ie: queue, to this dumb layout where you had to basically dig to find your shows. I have DirectTVNow, Netflix, and Amazon Prime now.
  21. wolfshades macrumors 6502


    Nov 1, 2007
    Toronto, Ontario Canada
    I'd welcome the opportunity to get Hulu on my Apple TV. Alas, there is still no love for Canada from those guys though.
  22. x-evil-x, Dec 22, 2017
    Last edited: Dec 23, 2017

    x-evil-x macrumors 68040


    Jul 13, 2008
    Netflix Isn’t that great. They don’t get new things often. Hulu gets the tv airing the next day. That’s the only reason I liked hulu was for actual tv shows I watched being on it the next day. Netflix and amazon don’t have that. Netflix doesn’t get new stuff often unless it’s their own stuff
  23. Steeley macrumors regular


    Sep 10, 2011
    You just need a smart dns service. I’ve been a Hulu subscriber from Australia for a few years now
  24. Volusia macrumors 6502


    Jun 8, 2016
    Central Florida
    If you have never tried it, Hulu commercial free is definitely worth it
  25. legioxi macrumors 6502a

    Mar 2, 2013
    Yeah but most networks offer their shows free on their site with limited ads next day. If you have plex you can add them in as channels. Or airplay from your phone or laptop. I quit Hulu years ago due to that. Aside from current TV, it had nothing on Netflix and current tv can be had legitimately elsewhere for free.

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