That said, if these CEOs truly understood the economics of video streaming, most would not have decided to enter the industry in the first place, because producing content is really expensive, and keep it exclusive on your platform means giving up the ability to monetise it in other ways (eg: theatres, budget theatres, hotels and airlines, pay per view, DVDs, cable, broadcast TV in that order). The idea that you will one day be able to earn back enough money via subscribers to offset the opportunity cost of giving up 7 potential different sources of revenue is honestly quite a tall order.