Hulu's New 'Pause Ad' Experience Coming Q2 2019, Will Not Play Audio/Video Every Time You Pause

[Mackinjosh]

Are these in addition to the other ads or replacing them? If these replace the mandatory video ads, that would be great. But if it's just additional advertising, I'll continue to not subscribe to Hulu.

 

[JosephAW]

I'm still waiting for the month to roll over so I can sign up for the $5.99 hulu. I keep checking.

 

[glowplug]

The odds of me signing up for Hulu just dropped from .001 to .0001

 

[DipDog3]

Paying $45/month for Live TV and now have to deal with banner ads, just what I wanted!

Actually my pi-hole blocks most of the streaming ads, so not an issue for me.

 

[ipedro]

So when I want to pause a TV show because I get a phone call and can’t hear, now I’m going to get a loud commercial? Sounds great

This is what happens when people rush to comment before reading and understanding the story they’re commenting on.

 

[jacg]

To be fair, that does sound sensible and unobtrusive, until you object to the brands that come up I guess.

Roll on HomeKit TVs that we can program to switch off whenever we press pause...

 

[Unity451]

yay for ads!

 

[dotzero123]

I love Hulu streaming and ad free service. (Am I the only one?) Cut the cable years ago and love the flexibility of watching series w/o ads and also get a good deal of local and premium channels for equivalent of what I used to pay for cable. I don’t miss cable boxes, box “fees”, extra taxes, bundles with home phone service bs bs

 

[T Coma]

Who cares? If I'm watching a movie, the only time I'm hitting pause is to refill my glass or to relieve the results thereof. They can put anything on the screen they want. ¯\_(ツ)_/¯

 

[C DM]

Who cares? If I'm watching a movie, the only time I'm hitting pause is to refill my glass or to relieve the results thereof. They can put anything on the screen they want. ¯\_(ツ)_/¯

And someone that hits pause to look at something on the screen?

 

[lsutigerfan1976]

"...pause ads will not play video or audio when you pause a show or movie in Hulu, but instead they will showcase static images with taglines from various brands."

Meh. I pause a video and leave the room. They can show as many ads as they want when i am not there. lmao!

 

[Ronlap]

I bought a Sidekick for my Apple TV remote just to be able to have a mute button for the garbage that Netflix runs when you are trying to search for something to watch. Guess I have another use for it now.

 

[C DM]

I bought a Sidekick for my Apple TV remote just to be able to have a mute button for the garbage that Netflix runs when you are trying to search for something to watch. Guess I have another use for it now.

What's that other use for it now?

 

[827538]

HD quality broadcasts haven't been around for that long, but even that aside, with an antenna you are basically limited to a few local channels and that's really it--certainly might be enough for some, but nowhere close to what many others might like to watch.

I don't know where you live but I can fully attest for the fact in both the UK and US homes in which I live they both receive HD broadcasts (720p, 1080i, 1080p depending on the channels) with less compression than I get over cable (excluding a tiny number of 4k channels).

On the US side of things we get Fox, NBC, PBS, ABC, CBS all in HD. UK side we get BBC 1, BBC 2, BBC 4, BBC News, ITV, Channel 4, RT all in HD. Plus some random channels that we would never watch and I can't think to mention.

Honestly, throwing up a $100 antenna connected to a new TV with the appropriate digital tuner is great. I barely watch live TV but it's nice getting it all for free.

 

[C DM]

I don't know where you live but I can fully attest for the fact in both the UK and US homes in which I live they both receive HD broadcasts (720p, 1080i, 1080p depending on the channels) with less compression than I get over cable (excluding a tiny number of 4k channels).

On the US side of things we get Fox, NBC, PBS, ABC, CBS all in HD. UK side we get BBC 1, BBC 2, BBC 4, BBC News, ITV, Channel 4, RT all in HD. Plus some random channels that we would never watch and I can't think to mention.

Honestly, throwing up a $100 antenna connected to a new TV with the appropriate digital tuner is great. I barely watch live TV but it's nice getting it all for free.

As I mentioned, if those channels are enough, then it's definitely a good way to go about it. For some it is, and that's good, but for many others those channels don't really cut it as they are looking for other shows/content that isn't on those few broadcast or local channels.

As far as HD goes, while it's fairly established now, around a decade ago and certainly for quite a while before then it wasn't that much of an option as far as over the air goes, which is certainly why many have been with cable/satellite before.