Ford is doing quite well even with the debt load. Their market share and stock price continues to rise. Last month, Ford outsold GM in the US for the first time in 13 years. If you go back before that one month in 1998 when GM had a large strike to contend with I think you would find the last time that happened was sometime during the Great Depression. I am not sure if it will become a trend, but it is a notable accomplishment.
You have to understand that one of the biggest reasons Ford took a risk and mortgaged everything to survive without going through bankruptcy is the Ford family did not want to lose control of their company. Without the family, Ford probably would have went down the same path as Chrysler and GM.
You criticize others for wishing that GM would go under, but it sounds like you criticize Ford for taking the high road and being accountable for their own actions. Bankruptcy and a Government bail-out is the simple solution. Doing what Ford has done is not and I think customers notice that. Just think Ford was able to outsell GM this past month and they have many new products that have not even launched yet. One example in my mind is comparing the next generation Focus to the upcoming Chevy Cruze. I hate to say it to a GM fan, but the new Focus is going to have the Cruze for lunch when it comes to sales. I think the same is true when we compare the Fiesta to the Aveo. GM has made a lot of improvements, but I still think Ford can and will produce higher quality small cars. When the economy is poor small economical cars are big sellers.
This is just my opinion. I hope all of our US automakers survive. I am a little worried about Chrysler because they don't seem to have much of anything new and Fiat can only go so fast when it comes to trying to re-build the line. GM and Ford both have some nice new products, but I am glad that Ford has done it without taking massive Government bail-outs and that the family still controls the company. Bill Ford has said before that you care A LOT more when your name is on the building and on the products you make. I think this is very true.
Not criticizing, just pointing out Ford took a huge risk, but luckily it paid off. They have a good image right now. Just pointing out financially Ford is not in good shape at the moment. But, since they are starting to be profitable again, they can get that debt paid off.
I am not so sure about the new Focus design wise. I am sure it will sell well, but I liked the previous European Focus better then the new one. They ruined the Fiesta though in sedan form.