Not sure how much I can copy and paste - but here ya go...
Apple and ATT Innovates Cellular Pricing Model with Sliding Scale for iPhone 3GS
CUPERTINO, California—July 13, 2009—Apple® and AT&T Wireless® today announced that it has revolutionized its pricing structure for the iPhone™ 3GS models beginning August 1st, 2009.
Taking a cue from the diamond industry, iPhones will now be priced on a sliding scale based on color, clarity and cut and size.
Pricing will be revealed next week, but Apple® and AT&T Wireless® offer the following definitions which will pertain to the newest member of the iPhone family:
Color: Black phones will be less expensive than white iPhones. Additionally screens with a heavy yellow (or "warm") screen will be cost less than the cooler/whiter bluish tint. As with diamonds, the various levels of color temperature will dictate cost premiums.
Clarity: Based on current feedback - the iPhone 3GS will be offered with either the oleophobic screen and without to cater to those concerned over the effects it has on screen viewing. The oleophobic coating will be at a premium. For the elite, an option for an all-diamond screen will be made available that promises 100 percent scratch-resistance.
Cut: The more desireable perfectly shaped bezel and glass will carry a premium. Those who opt for an uneven bezel or glass mounting will incur a lesser charge
Size: This option has not changed. The iPhone 3GS is offered as either 16gb or 32gb
....
Press release continued.. but that's the important info
Apple and ATT Innovates Cellular Pricing Model with Sliding Scale for iPhone 3GS
CUPERTINO, California—July 13, 2009—Apple® and AT&T Wireless® today announced that it has revolutionized its pricing structure for the iPhone™ 3GS models beginning August 1st, 2009.
Taking a cue from the diamond industry, iPhones will now be priced on a sliding scale based on color, clarity and cut and size.
Pricing will be revealed next week, but Apple® and AT&T Wireless® offer the following definitions which will pertain to the newest member of the iPhone family:
Color: Black phones will be less expensive than white iPhones. Additionally screens with a heavy yellow (or "warm") screen will be cost less than the cooler/whiter bluish tint. As with diamonds, the various levels of color temperature will dictate cost premiums.
Clarity: Based on current feedback - the iPhone 3GS will be offered with either the oleophobic screen and without to cater to those concerned over the effects it has on screen viewing. The oleophobic coating will be at a premium. For the elite, an option for an all-diamond screen will be made available that promises 100 percent scratch-resistance.
Cut: The more desireable perfectly shaped bezel and glass will carry a premium. Those who opt for an uneven bezel or glass mounting will incur a lesser charge
Size: This option has not changed. The iPhone 3GS is offered as either 16gb or 32gb
....
Press release continued.. but that's the important info