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Humorous Apple Ad Highlights iPhone 15 Storage

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Apple's latest ad for the iPhone 15 models focuses on the device's storage, highlighting the 128GB of available storage space for the entry-level device.


The ad features a man looking through his photos, and each photo on the device sings "Don't Let Go" by Terrace Martin, Mr. Talkbox, and PJ Morton. He ultimately decides not to delete his images. The spot ends with the tagline "Lots of storage for lots of photos."

While the standard iPhone 15 models and the iPhone 15 Pro models start with 128GB of storage, Apple offers 256GB and 512GB upgrade options, with an additional 1TB option for the iPhone 15 Pro. The iPhone 15 Pro Max models start with double the storage at 256GB, with 512GB and 1TB available when upgrading.

Article Link: Humorous Apple Ad Highlights iPhone 15 Storage
 
Article Link
https://www.macrumors.com/2024/03/18/apple-iphone-15-storage-ad/
coffeemilktea

coffeemilktea

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Nov 25, 2022
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MacRumors said:
While the standard iPhone 15 models and the iPhone 15 Pro models start with 128GB of storage, Apple offers 256GB and 512GB upgrade options, with an additional 1TB option for the iPhone 15 Pro.
Click to expand...
Anything larger than 128 GB might sound overly large to some people, but let me tell you from personal experience... those 4K 60-frames-per-second cat videos will fill that space up fast. 😩
 
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alexandr

alexandr

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truthsteve said:
I never understood the hate against entry level specs

"but why 8GB of ram on the Mac in 2024?"
"but why 128GB of storage on the iPhone in 2024?"

ok, would you like Apple to double it and increase the base price, giving you less options?
Click to expand...
No, but bases need to change with the times. Selling a MacBook Pro with 8GB of ram in 2024, just doesn't feel appropriate, imho.
 
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xiJulian_

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Jan 21, 2021
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truthsteve said:
I never understood the hate against entry level specs

"but why 8GB of ram on the Mac in 2024?"
"but why 128GB of storage on the iPhone in 2024?"

ok, would you like Apple to double it and increase the base price, giving you less options?
Click to expand...
No, i would like for Apple to double and charge the same price, storage is VERY cheap these days and especially for a company like Apple. Stop believing everything tim says..
 
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Moka Akashiya

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Nov 19, 2020
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truthsteve said:
I never understood the hate against entry level specs

"but why 8GB of ram on the Mac in 2024?"
"but why 128GB of storage on the iPhone in 2024?"

ok, would you like Apple to double it and increase the base price, giving you less options?
Click to expand...
People are mostly unhappy that they have to buy 8GB at 5 times the price it sells for elsewhere.
And even if Apple raised the price for the basic configuration, it would still be more profitable. Because over time, significant discounts appear on it and it is available in any store, while custom configs simply disappear for purchase or do not have any discounts after years.
 
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k1121j

k1121j

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truthsteve said:
I never understood the hate against entry level specs

"but why 8GB of ram on the Mac in 2024?"
"but why 128GB of storage on the iPhone in 2024?"

ok, would you like Apple to double it and increase the base price, giving you less options?
Click to expand...
With your logic they could just include an intel celery processor and charge to upgrade to Apple Silicon.

Get with the times man it’s 2024 we have progressed from 10 years ago. Apple is a premium brand and priced as such so specs should match.
 
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truthsteve

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Nov 3, 2023
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Moka Akashiya said:
People are mostly unhappy that they have to buy 8GB at 5 times the price it sells for elsewhere.

And even if Apple raised the price for the basic configuration, it would still be more profitable. Because over time, significant discounts appear on it and it is available in any store, while custom configs simply disappear for purchase or do not have any discounts after years.
Click to expand...
you raise prices, you cut off a lot of customers who can only meet the lower base price.
 
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truthsteve

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k1121j said:
With your logic they could just include an intel celery processor and charge to upgrade to Apple Silicon.
Click to expand...

no, because that would involve a major deal with intel to keep the supply of intel chips alive and ongoing software support for intel chips for additional years. much more overhead than keeping an 8gb configuration alive.
 
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dannyyankou

dannyyankou

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truthsteve said:
I never understood the hate against entry level specs

"but why 8GB of ram on the Mac in 2024?"
"but why 128GB of storage on the iPhone in 2024?"

ok, would you like Apple to double it and increase the base price, giving you less options?
Click to expand...
But the price of flash storage goes down over time. So there's a certain point they can increase the storage without raising the price. I remember in 2005, I paid like $60 for a 128mb memory stick for my PlayStation Portable. These days, you can get 128gb for like $10.
 
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robvalentine

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Nov 21, 2014
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truthsteve said:
I never understood the hate against entry level specs

"but why 8GB of ram on the Mac in 2024?"
"but why 128GB of storage on the iPhone in 2024?"

ok, would you like Apple to double it and increase the base price, giving you less options?
Click to expand...
No we wpuld like Apple to match the competition in their pricing structure, and stop ripping off customers by claiming 8gb is adequate in a macbook pro.
 
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truthsteve

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robvalentine said:
No we wpuld like Apple to match the competition in their pricing structure
Click to expand...
I would like Apple to make zero profit and stick their middle finger into their shareholders' faces.

that's not happening.

robvalentine said:
and stop ripping off customers by claiming 8gb is adequate in a macbook pro.
Click to expand...

8GB is literally adequate for many customers. maybe not adequate for you and me, for many, yes.
 
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6163621

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Jan 13, 2004
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truthsteve said:
8GB is literally adequate for many customers.
Click to expand...
So is a 10 year old Intel [if the OS actually updated, browsers etc] by your same claim. Adequate for many dependent on their use case. Not adequate for others.

You see, in your rush to defend Cookie & Co you forget that. Apple, the almighty, do drop a lot of stinkers too. Their software QA nowadays is legendary but hey, "with this release we have 150 new emojis!"

Hallelujah! Praise the Lord!
 
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