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Hundreds of Apple Screen Engineers and Execs Scoped Out New Tech at Display Week

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Hundreds of Apple employees attended Display Week in Los Angeles, California this week to scout out new display technology that could be used in future products, reports Bloomberg.

Display Week is an event that's hosted by the Society for Information Display. It's aimed at connecting startups, influencers, innovators, technical experts, and others who are in the display field in some way.

iphone-x-angled.jpg

All of the major display companies were on hand to show off new technology, such as high-resolution VR headset displays, ultra high-resolution OLEDs, sound-emitting panels, full-color E-ink technology, and more.

A total of 369 Apple employees were registered to attend display week, up from 280 in 2017. Apple sent far more employees to the event than other tech companies did. Amazon, for example, sent 25, while Google sent 40 and Oculus sent 23.

DisplayMate's Ray Soneira, known for evaluating smartphone displays, told Bloomberg that Apple is "making a statement" by sending so many engineers. "Apple is trying to show the display industry that they're a top-tier screen developer now, in addition to being a buyer," he said. Apple recently made its first foray into OLEDs for iPhones with the iPhone X, and its displays are consistently rated as some of the best by Soneira.

According to Bloomberg, some Apple engineers at the event "appeared particularly interested" in virtual-reality headsets developed by Japan Display, while others closely examined new high-resolution panels from Samsung and displays that are designed to work well when wet.

Several of the Apple engineers who attended Display Week joined in on discussions covering display technology and augmented and virtual reality, though no secrets about future Apple products were unveiled.

Article Link: Hundreds of Apple Screen Engineers and Execs Scoped Out New Tech at Display Week
 
Article Link
https://www.macrumors.com/2018/05/25/apple-engineers-display-week-tech/
Good, as they should. Besides software, the screen is the most critical piece to our tech devices. Progressing in this area will give you a serious advantage as eventually all our devices will just be thin slabs of screen.
 
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That's a whole lot of display engineers. Wow.

Now if only they could get some more industrial designers so they can work on more than one piece of hardware at a time.
 
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I wonder why so many would attend? Would 368 miss something that number 369 might catch?

There's no putdown there or anything. It just seems like an enormous number of people sent to something when a smaller group could probably catch everything that is actually new and simply brief the rest.

Anything so interesting that so many should be directly exposed would probably have it's creator ready to do anything to get an invite to Apple HQ for a direct presentation.

Is this event HUGE, such that there could be hundreds of presentations running at the same time, and or hundreds of "big reveal" sessions overlapping? I'm mentally comparing it to an entity like CNET covering the ginormous CES each year, seeming to catch every "next big thing" with a staff on site of maybe 10-50... and doubting this event would be bigger than CES.
 
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HobeSoundDarryl said:
It just seems like an enormous number of people sent to something when a smaller group could probably catch everything that is actually new and simply brief the rest.
Click to expand...

I think it’s safe to Assume that Apple has a large array of engineers, and I’m sure this wasn’t just all engineers from their league of 368 employees, I’m sure it was a mixture of other Apple employees in various positions with inside The company. Perhaps its more about exposure for everyone to have hands on versus just ‘Briefing’, which would expand thoughts and insights on what everyone had experience with. I think employee collaboration is key, especially when it comes to new technology.

For Me, this would be an event I would want to attend first hand so I can physically see what’s being displayed versus somebody who attended trying to relay to me ‘What they ‘Observed while they were there’.
 
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So hundreds of engineers obviously are necessary to be a front runner in display quality. Well, I guess Apple should have the blueprint how to significantly improve Siri.
 
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Next-Gen displays that are Rec. 2100-compliant is the key spec to take notice of.

Think 10-bit color in the Display P3 color space, with PQ or HLG HDR support ... ICtCp support would be icing on the cake !

That, at 1080p resolution is where the market is headed, & NOT just the mobile market ... the mobile market will lead the way, however.
 
Mike MA said:
So hundreds of engineers obviously are necessary to be part a front runner in display quality. Well, I guess Apple should have the blueprint how to significantly improve Siri.
Click to expand...

Only 2 were sent to the smart assistant convention... one a known party animal and the other suffers from extreme narcolepsy during daytime hours. Both came back with TV shirts that say "Let me look that up on the web for you." ;)
 
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It's obvious why Apple sent everyone to the display event. To take advantage of the enormous bandwidth of having everyone SEE FOR THEMSELVES anything of interest. SO much more efficient than trying to tell people about what they saw. Also, you can't even take pictures of it and bring them back and have it be the same. Brilliant organizational move, and such a time saver in the weeks and months ahead. As one of my old assembly language developer pals used to say, "I'm compressed!"
 
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redman042 said:
I care a lot about color and think it's terrific. What is it you don't like?
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What I don't like is the color shift towards cyan/blue as the display is tilted left-right a few degrees off-axis. I came close to sending the phone back, but liked everything else so much I decided to hold onto it.
 
I admire a good screen, but I laugh at the sight of HUNDREDS of screen engineers hovering over a screen tech booth with one or two displays shown off.
 
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