Hyundai Luxury Car to Include Free iPad

Discussion in 'iPad' started by DR_K13, Apr 2, 2010.

  1. DR_K13 macrumors regular

    Joined:
    May 16, 2005
    #1
    At the New York Auto Show this week, automaker Hyundai did the expected by announcing its 2011 models. But Hyundai surprised everyone by announcing it's 2011 Equus sedan will come with a free Apple iPad that will serve as the car's owners manual.

    "The plan is to have a complimentary iPad with each vehicle," Miles Johnson, Product Public Relations Manager for Hyundai, told TechNewsDaily.

    http://news.yahoo.com/s/livescience/20100401/sc_livescience/hyundailuxurycartoincludefreeipad
     
  2. InvalidBassist macrumors regular

    InvalidBassist

    Joined:
    Feb 8, 2008
    Location:
    Chicago
    #2
    BRILLIANT...?

    But why cheapen the iPad? I want to see an iPad with a Porsche or a Bugatti.
     
  3. raremage macrumors 6502a

    Joined:
    Nov 21, 2005
    Location:
    Orlando, Florida
    #3
    It's a question of which is more effective: Does the Hyundai brand drag down the iPad more than the Apple brand pulls the Hyundai up?
     
  4. Abyssgh0st macrumors 68000

    Abyssgh0st

    Joined:
    Jan 12, 2009
    Location:
    Norman, OK
    #4
    I'm not complaining. The 2011 Hyundai Equus is MSRP'd at $60,000; not like we're talking about anything cheap. That's more than a pretty decent new Porsche Boxter, a lower end Cayenne, and a new Cayman.
     
  5. NachoGrande macrumors 6502a

    Joined:
    Mar 30, 2010
    #5
    I'm sure if you buy a Bugatti, I'm sure they'll trow one in the deal if you ask ;)
     
  6. JohnnyQuest macrumors 65816

    JohnnyQuest

    Joined:
    May 25, 2006
    #6
    It might be expensive...but it's still a Hyundai ;)
     
  7. Chupa Chupa macrumors G5

    Chupa Chupa

    Joined:
    Jul 16, 2002
    #7
    What a lame brain idea. Who is going to read a manual that isn't on an e-ink screen. :D
     
  8. LadyHoneyBabe macrumors 6502

    Joined:
    Mar 22, 2010
    #8
    Hyundai Luxury Car? They should have at least gone with a Mercedes or BMW, imo.
     
  9. CylonGlitch macrumors 68030

    CylonGlitch

    Joined:
    Jul 7, 2009
    Location:
    SoCal
    #9
    Corrected :
    Who is going to read a manual?


    Seriously, does anyone read their car's manual?
     
  10. mrkjsn macrumors 6502

    Joined:
    Jan 10, 2010
    #10
    Porsche and Bugatti doesn't need a third party item to market their products. Never in the past...never in the future. Bugatti went back in the market by building the fastest production vehicle out there - they Veyron. Porsche...well what else can be said about them. Porsche pretty much retained the same look for the past billion years but their reputation is just the same and no iPad is needed to help them keep that.

    Hyundai has been trying to break away from the cheap stigma they've been associated with in the past and to be honest the past 2 years has been a breakthrough for them. Their new line is very impressive and the Equus has been compared to BMW's 7 Series and Mercedes' S Class. Good marketing move from Hyundai as they keep trying to associate themselves with quality products.
     

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