This, to me, furthers the notion that Apple was daft to use the iPhone brand, for these reasons:
* Cisco's ownership of the trademark, obviously.
* Apple's own movement away from the "i" branding
* A heap of phone products, like this lumpy looking thing, that are already out there! Branding clarity is lacking.
The unoriginal and uninspiring iPhone name isn't one worth the trouble! Apple should've tried harder. Even (apple) Phone makes more sense.