No doubt the Lighting connecter is a huge advancement in technology, light years ahead of microUSB. Except that is all Lightning is just a USB 2 cable (right now). When released, the only Lightning product is just a USB 2 cable and effectively adapters for USB cables (non of the other 30 pin connector functions supported) Worse, the added complexity also increases a higher chance of failure of a critical component (simply charging the iPhone/iPad/iPod Touch/iPod) YES, Lightning has the POTENTIAL to do more, but that's vaporeware. As of this post, it is still a very, very expensive USB cable. Steve was brilliant with his new technology sneak-peek events to get developers excited to make accessories ready when the. While Apple did say it is working with Bose, JBL, B&W and B&O to make accessories, the lack of a any product a month after iPhone 5, and a very, very late courting of other accessory makers means we have to wait longer before we will really see the genius in Lightning. Lightning is a PIVOTAL new technology, equal to iPhone 5 itself, Apple needs more effort to promote it to developers (not just customers).