Does Apple make more money if I buy a MacMini and a third party screen, than by selling me a 27" iMac? I am totally dumbfounded by the logic behind discontinuing the 27" iMac unless it is more profitable for them to sell a MacMini than the iMac.
Apple's version of the same question: Do we make enough profit continuing to sell a whole Mac and a whole 27" screen at a "starting at" price below $2K? Apparently the answer to that was NO. Thus, the death- probably temporary- of a very popular iMac 27"
Then Apple was able to test to see if the faithful would pay just as much as that "starting at" price for the monitor alone. "We" did, even evangelizing it to all others like it is the one & only monitor for anyone with a Mini, Studio, (Clamshell) MBpro, etc.
Now that Apple has established the 27" monitor at the old "starting at" price for the same monitor PLUS an entire Mac + Keyboard + Mouse, when they then re-launch what will probably be called iMac Pro at 27"-30", it will probably be re-priced like the former iMac Pro. My guess: "starting at... $3499"... probably requiring another approx. $1000 to get "nicely configured."
How could we possibly rationalize paying that much for an iMac when they used to cost (starting at) BELOW $2K? Well Apples ideal/perfect/one & only monitor is pretty well established at about $2K when you choose a stand option. So add the tech guts of the 14" MBpro to put a Mac back in there, add a keyboard + mouse to the box and boom: $3499 (or so).
Don't like that price? Buy yourself a Mac mini + third party monitor. Or maybe Mac mini + Studio for about $500 LESS? Or base studio + third party? Or used base studio + used studio monitor.
I'm confident Mac Mini has the margin in it that Apple wants for that sale. Who knows if that is less than or more than the margin that was in the former "bargain" of a whole Mac + 27" monitor + keyboard + mouse in iMac 27"? Depending on that answer, they MAY make just as much (PROFIT) selling you a Mac Mini instead of an iMac 27", even if you buy a third party monitor.
However, after they roll out iMac (Bigger) PRO for (my guess) starting at $3499 this year or next, they will get their new profit per unit sold target for that Mac and likely make much more than selling you only a Mac Mini. If you can't justify paying that much for the new iMac "bigger," they still get their profit target out of Mini or Studio, even if you go third party monitor, keyboard and mouse.
iMac 27" was perhaps the best overall Mac
value offering. Modern Apple Inc. wants maximum possible profit out of every little thing they sell. New iMac "bigger" will reflect that when it re-launches, probably towards about TWO THOUSAND more than the price we fondly remember. In my best guess opinion, that's WHY iMac 27" was "retired"- not for all of the other reasoning slung around, including the "separates" argument by Apple themselves. I suspect for the word "separate" to apply, it's more about separating much more, high-margin revenue from buyers when they purchase iMac "bigger" PRO coming soon.