I think that AT&T are going to do this (my original theory) for existing customers who don't have an iPhone:
https://forums.macrumors.com/threads/501233/
Things are shaping up to allow for this. Notice they haven't announced a no-commitment price yet and have been mum on this subject.
This new wording is only adding to my theory.
They haven't announced anything yet to keep people from signing up over the past month, getting a subsidized BlackBerry (or whatever), selling it on ebay, and buying a new iPhone for 199/299.
They are reducing the amount of loss they would incur.
https://forums.macrumors.com/threads/501233/
Things are shaping up to allow for this. Notice they haven't announced a no-commitment price yet and have been mum on this subject.
This new wording is only adding to my theory.
They haven't announced anything yet to keep people from signing up over the past month, getting a subsidized BlackBerry (or whatever), selling it on ebay, and buying a new iPhone for 199/299.
They are reducing the amount of loss they would incur.