I would like to add, and I have said this a number of times.
I can see a business model for Apple where it sold something, like a gold watch for way way WAY over any realistic value level, say it cost Apple $1000 and they sold it for $5000 to 'Make it very special'
Then, to make this a viable purchase, and keep people in the media from switching brands as other makes come out.
Apple did either a free or minimal cost swap out when a new model is announced.
This would make sense in that, like now, many will only spend money like that for something that will last many many years, and, likewise, you will keep THOSE people, the ones that will be SEEN sticking with the brand.
You could easily put that model together, and, as it would be comparatively small numbers would be manageable.
You don't ever want millions of $350 watch owners running back to Apple stores, with their watches in all different states of repair, from immaculate to those who have bashed it around in general heavy day to day use, all wanting their one upgraded, that would be a nightmare in every sense.
I still honestly think Apple wants to SHOCK the old school watch makers, and one great way of doing that it by pricing something at the level it should be. At tech prices, not at fashion prices.
If you price yourself up at the same level as them, well then you have lost a plus point you could of had.
Gold won't be cheap, it never is, but I do think Apple want to see more than just a handful buy and wear the gold, so I still feel, perhaps I'm wrong, Apple will want to design the amount of gold down to a minimum, whilst still being credible so that it can be a realistic price point.
We'll see
