Well I did it. I was going to wait and see what Apple had planned for us but decided to go ahead and buy one. I got a refurb and saved a few bucks from Apple's online store. I have bought refurb's from Apple's online store before with good luck (fingers crossed, knocking on wood.) I flip flopped between the Apple TV, Vudu, Roku, and a connected Blu-Ray player. I have spent a couple weeks researching, reading reviews, etc. Ultimately I wanted easy iTunes integration (since my media is already there). Easy podcast support (gotta have that Diggnation in HD!) and ease of use. So I went with the Apple TV. I figured even if they come out with a bigger better ATV in the near future, I can move this ATV to another TV in the house. Plus, I just love Apple products so I know I'll love this. I even paid for overnight shipping, lol. The other products seem great (Vudu or Blu-Ray) but in the end, if I got a Blu-Ray, then I would have to buy or rent the higher priced discs. If I got Vudu, then it would have isolated my iTunes (unless I re encoded everything which I didn't want to do). And with Boxee, ATV seemed perfect. I just think that ATV will provide more content for me NOW. I don't rent or buy many movies from Apple. I think I have bought 1 movie from Apple in the 2 or 3 years I have been using iTunes (and it was on sale for $5.) I don't like buying a movie that is tied down to just iTunes. At least when I buy a DVD and rip it, I still have the physical copy. I have netflix for most of my renting. I already have an XBox with Netflix streaming. Some of the competition are offering Netflix streaming, but honestly Netflix through my XBox looks like trash so I was worried it would look the same way through these other boxes or Blu-Ray players. My advice to anyone who is thinking about Apple TV. Come on in....the water is fine! Just excited and thought I would share! Thanks to all who gave me advice!