I've tried EVERYTHING! short of throwing it against a wall. I tried holding the reset button down, plugging it is as I continue to hold it, keeping hold for a further 30 seconds until the light flashes so much it eventually goes off. I tried to "restore" it via AirPort Utility. And I tried starting to press the reset button while it was on, and continuing that for 30 seconds. No matter what I do, if I afterwards open Airport Utility on any device the AirPort Express shows up with my name on it (they same way I named it previously) and its listed network has my name on it (also same a before). It's crazy frustrating when you're selling one of these things, because I just know for certain when they are in their house and try to set it up that my name will still be listed on it. Please help me figure this thing out. I just want to actually reset it. It's a mega frustrating un-Apple experience. P.S. It's not getting the info from my device's network settings; resetting them does nothing. I'm experiencing the same thing on my 5th generation AirPort Extreme. The information that's populating is stored on both devices, and seems nigh on impossible to remove. P.P.S. It's also not getting the info from my iPad device name. I was so paranoid that was the reason when I had tried everything to restore it that I renamed my iPad and tried again. But no luck, it still is listing that name. I'm convinced the device name and network name it has on it when I setup is stored locally on the AirPort devices(s). I'm losing it here. (5th gen Extreme bought directly from Apple in late 2011 running latest firmware, 1st gen Express bought directly from Apple in late 2010 running latest firmware) Halp!