Since I switched to Mac back in 2003, I have been a huge fan of Apple since. They were innovative, they had excellent customer service and everything was just perfect. Recently all Apple cares about is reducing their prices for competition and we all know very well that when you lower your prices, you also lower your quality. It just saddens me to see a company that I admired very much, will become like any other. So to be honest I was counting on the rumor of being able to play Blu-ray on my machine, although I don't usually take rumors seriously, I thought this time would be true since Blu-ray has been on the market for quite sometime and you can buy an external Blu-ray drive for $80 on Amazon. I have a very extensive Blu-ray collection so it is crucial for me to be able to watch Blu-ray movies and not through Parallels. I think it has been way too long waiting to play my movies on my overpriced machine and instead of focusing on the iPhone so much, Apple should work a little harder on their computers and licensing. Anyone else feel the same way?