Anything i buy on itunes etc, i use on my iphones & ipods or else sometimes sit at the computer to watch. Which i enjoy doing. As for renting films, i have a good online dvd rental package which gets posted to me. Also my cable company has an extensive on demand system available. What would i be missing? I love apple products & i guess im just looking for a new product to buy. Of course i want to get something i would use & not just for the sake of buying apple.