Supposedly, people are shocked by the price. No, nobody’s shocked. Nobody’s sitting there with a Pikachu face. The price is being criticized, but nobody’s shocked.
And as for your “simplistic claim” that using a button on a Samsung is so terrible that it justifies any price at Apple… sorry, but I’ve never heard anyone make such comparisons. Not even when it comes to other aspects of the monitors.
Why don't you just look at the facts with two popular competitors and compare them, instead of accusing everyone of being nothing but haters? You're already assuming the answer you want.
BenQ MA270s and LG 27GM950B-B 999$
Apple Studio Display 1.599$
LG and BenQ can be adjusted in all directions. With the Apple Studio, you can only adjust the viewing angle.
BenQ offers 70 Hz, LG 120 Hz, and Apple 60 Hz
LG and BenQ can be connected to three computers at the same time, or to one computer plus two monitors.
Apple allows one computer and a maximum of one additional monitor. Provided it supports Thunderbolt. That’s because Apple doesn’t like HDMI or DisplayPort.
(I’ll leave out daisy chaining here)
LG and BenQ have physical buttons and therefore work with any computer. Apple relies on proprietary touch controls, thereby excluding any devices the company no longer favors from use.
Oh, and Apple has proven that its monitors are disposable products. While you can still use a BenQ, LG, or any other monitor 20 years from now, or connect it to a computer from 20 years ago, Apple arbitrarily renders its monitors completely unusable for the own products.
Studio Display (2026) - Tech Specs
support.apple.com
Let’s see if you’ll really still be able to use the monitor you bought today for $1,599 in five years. To be fair: Yes, of course. If you also buy the Macs Apple wants you to use.
These are the facts that raise the question of why a built-in camera (which was flawed in the first version) and built-in speakers justify a $1,000 price premium.
($600 if you don’t care about ergonomics)
Just because the design is pretty? Just because the monitor feels “cool”? Or because the marketing hype makes it seem like the device is groundbreaking?
It’s a monitor that relies on proprietary standards and, by design, has software locks to force customers to buy new products.
Of course, if you say: “Hey, a monitor is just like a computer. I replace mine every three years anyway. Debts for the world.” Then it’s a different story. Then you might not care whether the monitor will still work with your current computer in four years. Because until then you will have a new computer.
But I and many other people don’t buy a new monitor every few years. There just isn’t enough progress. Now, after ten years with the Dell UP2715K, there are finally enough innovations to justify a purchase.
And I, like many others, look at the monitor’s technical specs. They’re not competitive. I can get P3 from BenQ, too. LG and even Asus allow for smooth scrolling without any software restrictions. Offer glossy or matte displays.
The market is bigger than just Apple and Samsung. Those two just keep popping up because they have the most aggressive marketing.