After looking at the pricing for thei iPad Pro...I compared it to pricing of the Samsung Galaxy Note 12.2 Tablet. The price for that related at 749 and I'm still seeing best buy pricing it at 649. and this product has been around for about over a year plus. So i guess for people who do complain about the price. It's expensive, but Apple aren't the only ones charging an arm and a leg. FYI.