I don't care what the deal is with Hulu not being on ATV yet. Roku has it, iPhone has it, iPad has it, My xbox 360 has it... I use Hulu a lot on my xbox, but I would love to have it on my ATV that is just an extra device for the bed room. Sorry Apple, but you have to be out of your mind to think I am going to buy TV shows at 2.99 a pop. Thats ludicrous to think someone would actually buy seasons like that when they are given to you on websites like NBC, ABC, CBC, Hulu and others for a low rate or even free! Most shows are, lets say.... 20 episodes? That is 2.99x20 = About $60 dollars a season. And none of us watch only one show, so you need to times the 60 by whatever else... Either get Hulu on the apple tv or figure out your own subscription based service.