So, it seems that all the rumours were pretty much spot on. So, not sure about the others but I was ready to upgrade from my 6 to 7 but after seeing the iPhone 7 I realised that there is just no incentive to do so. On surface the phone is just the same. Yes, amazing chip super fast but I won't notice that in general use much. The home button was something I found awkward to use and even though I think I would get used to it I just didn't feel any love on this phone. I think the camera is the only feature that I would actually feel and enjoy but being limited by the normal cam (as I'm not getting plus as its too huge for me) I really don't see anything else. The 3.5mm jack doesn't really bother me, that had to go and its time to move on. BUT, where is the love? After using the 7 in the store I realised that I only liked the idea of upgrading because of Apple marketing but when using it in hand it felt no different and I would just be wasting money. I'm sure that I might get iPhone 8 or the one after but for now it seem that 2 year cycle is no longer good and it will be more like 3 or 4 years. I understand that there is not as much room for improvement as there once was but in that case at least the design could be moving, no? Either way, I'm all up for improvement so I will just have to wait. For now iPhone 7 is not that much different from iPhone 6 (same goes for 6s vs 6 but I didn't include that as S for me was always the tick tock thing so S was always just minor improvement over existing model). Don't know about others but in the end I think I'm actually happy that Apple is not so aggressive as it was before. I can save money and buy/upgrade when its really needed and its time rather than when there is lust for the new toy.