Seriously- what's the big deal? My roommate bought a player last weekend and we've been watching Blu-ray discs and we see a slight difference, but not enough to go "Wow, how did we ever live without this?" It's just not that great. And yes, we have a nice 1080 TV, a gold tipped HDMI cable, etc. But comparing the Blu-ray discs to regular DVDs just doesn't make that much of a difference. As downloads get better, I see Blu-ray going away. I honestly just don't get it. I won't be rushing out to replace my whole DVD library.