Well as a first time Mac buyer I can tell you there were many reasons I went with the Mac Pro and am fine paying a premium for it.
- After 20+ years I'm finally DONE with Windows and their never-ending promises of
this version finally being the good one...
- On a related note - the fantastic reviews of OS-X and a virus free environment
- I'm no longer gaming and am focusing on Graphic Art
- The iMac's all-in-one design was a deal-breaker
- All my prior computers were gaming boxes that I dropped $3500 (w/monitor) on so I'm ok dropping $2900 ($4k after monitor) on a computer I expect will outperform, and outlive them and in a fantastic package in terms of user friendliness and style.
- As a new Mac buyer I'm not comparing this model to the 08 or whatever past model and pining over how it was such a better deal back when. I'm looking at my options at this moment.
- My experience with the iPhone has made me a big fan of Apple's products.
I think I'm probably fairly representative of a lot of recent converts to Mac - Old enough to be sick of Windows, no longer PC gaming (especially with how good consoles are nowadays), impressed by Apple's designs, and make enough to splurge a bit.