REALLY????? It cost as much as the 13inch macbook retina WITH more power...more ports.. more screen estate and resolution AND more battery too. Apple?? Are you going crazy or something....I assume it was going to cost at most $1000 for it...But even the updated 13 inch AIR has more features for LESS price. I don't understand what is going on with Apple's pricing team. Look at the stupid Mac Mini... soldered parts and expensive for such a weak outdated system and the Apple watch...Same story. The iPad Air 2 only cost $500 and it has touch screen and a more powerful processor than the 12inch macbook. So does that mean the iPad Pro is going to cost over $1000 :O ? I am thinking yes. But Apple is unfair with the price. The macbook 13 retina and iPad is priced PERFECTLY for being a Apple device compared to everything else. It's a VERY beautiful device...But $1300 for something that has way less features than the 13inch air except the resolution/design at a higher price....It does not even have a 720 Facetime camera -__- come on Apple...COMPROMISES at a HIGHER Price ? It's iPad 3 / Air 2008 all over again. no thanks. Not sure if people understand what I mean by all of this.