I just got this email from Apple. I really, really hate this kind of hype. I bet they're going to short inventory in the stores, too, just to get publicity about how popular the XR is and to generate more demand. Do the prep work now so that I don't have to waste time at MIDNIGHT to pre-order the phone? "When every minute counts"???? GMAB, Apple.
![upload_2018-10-15_19-39-6.png]( "upload_2018-10-15_19-39-6.png")
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iPhone XR I hate this hype nonsense from Apple
- Thread starter lockerc18
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Ignore it? It’s an ad, big deal. I for one was happy to get that message, as I didn’t know I could to the pre approval early, but thanks to that email, I’m all set for the pre order.
Unsubscribe from marketing / advertising emails from Apple. Problem solved.
Wow a company whose main goal is to make money by having their own profit trying to do legal market advertising techniques so they can get as much costumers to purchase their new released product as they can, the horror! 
When I see marketing materials in my inbox, I just delete them. No point in getting uptight about nothing. Unsubscribe if you really don’t want those.
Wow, I’m really about to lose sleep over the chance to overpay for a mass-market device.
Maybe in 10 billion years. Nice try anyway Apple
Maybe in 10 billion years. Nice try anyway Apple
Genuine question, how much marketing have you actually observed since the September 12 keynote for the XR specifically? I can tell you right now, I have seen very little, so if you think this is considered hype, then The Series 4 Apple Watch and XS must be _over-hyped_.
I haven't seen one Ad, though it's very likely i'm not part of the target demographic.
I’m not the target demographic either, and I was just mentioning this in another thread, I have actually not found one advertisement for the XR except for Apple‘s website. I think they know that carriers will easily promote this new device and consumers will see the price point. But I expect the day of the launch there will be some marketing commercials for the XR.
This does not bother me as much as the robo callers which are out of control. You would think the government’s Do Not Call List was hacked for sure.
You can just erase this ad and unsubscribe, robo callers, not.
You can just erase this ad and unsubscribe, robo callers, not.
Folks, it's the "when every minute counts" that gets me, not the ad itself. Apple is saying that if I don't get my order in right away, then I'll get shut out. So if I really want this phone, I'd have to get online at midnight on the dot, and I darn well better have all my prep work done so all I have to do is push the button so I can get ahead of all the laggards who haven't finished typing in their orders yet. And if I don't, then it's sayonara baby, because Apple isn't going to make enough phones available to satisfy all this pent up demand. And I surely don't want to be left out of this coolness game, they say.
But it's not just this one ad alone. It's the way Apple has always marketed their products. Look at the lines at the Apple stores when a new phone comes out. People CAMP OUT overnight to be far enough in the front of the line to be the first on their block to get Apple's newest gizmo. And the hype that makes them do that is all manufactured because Apple manipulates the supply of inventory to intentionally create shortages which drive ever more demand.
It this just good marketing? Well, it's effective, I'll say that much. I know the XR is going to be a hot seller. That by itself is ridiculous, because people are thinking "Finally, a new iPhone that doesn't cost a thousand bucks." How did a price point that high ever get normalized? But it WILL cost that much by the time you add tax and AppleCare+ to it. And you need + because heaven forbid you drop the thing and the screen shatters. Like my SO just did with her iPhone6, which was otherwise working perfectly. So now she has to get a new phone, and Apple hypes like this.
When every minute counts, my fat behind.
But it's not just this one ad alone. It's the way Apple has always marketed their products. Look at the lines at the Apple stores when a new phone comes out. People CAMP OUT overnight to be far enough in the front of the line to be the first on their block to get Apple's newest gizmo. And the hype that makes them do that is all manufactured because Apple manipulates the supply of inventory to intentionally create shortages which drive ever more demand.
It this just good marketing? Well, it's effective, I'll say that much. I know the XR is going to be a hot seller. That by itself is ridiculous, because people are thinking "Finally, a new iPhone that doesn't cost a thousand bucks." How did a price point that high ever get normalized? But it WILL cost that much by the time you add tax and AppleCare+ to it. And you need + because heaven forbid you drop the thing and the screen shatters. Like my SO just did with her iPhone6, which was otherwise working perfectly. So now she has to get a new phone, and Apple hypes like this.
When every minute counts, my fat behind.
This is how it’s been for years. People who don’t get their orders in right away may get delayed shipments. If you don’t care then disregard the damn email. Easy as that.
simple solution unsubscribe from apple and delete the email. I'm not sure why you're getting uptight about such an innocuous email. btw, I couldn't care less about the XR, I have no plans for the phone. I'll just hit delete on the email
There is definitely something "pent up" here, but it sounds more like anger and frustration
A few deep breaths might help and maybe even some goat yoga
To be fair its quite a sensible thing to send out to their customer base. I've been there on pre-order night before and realised my apple account had an expired credit card linked to it. By the time I noticed and rectified I missed release day delivery.
As many others have said, if you don't want marketing emails from Apple you are free to unsubscribe.
As many others have said, if you don't want marketing emails from Apple you are free to unsubscribe.
This may be a bit nit-picky, but I see people saying this often and just wanted to make a correction. Apple doesn’t manipulate the supply to change the demand, that’s not how supply and demand work. Supply and demand are completely unrelated, meaning a change in supply doesn’t change the demand for a product. Sure there are a small number of people who will be more likely to buy an “exclusive” product, but this number is quite small and doesn’t have any real effect on the demand. With that said, a change in supply can change the price, which can in turn change the overall demand for a product, but since iPhones sell at a set price, this isn’t the case. Apple isn’t artificially limiting their supply to raise demand, because changing the supply can’t raise the demand. Apple “underproduces” their iPhones because they want to keep a steady output at their manufacturing plants. Because of this, there is a steady and set number of iPhones produced in a particular time frame. During normal business operations, this supply is more than enough to cover demand for the product; however, when the phone first comes out the demand is much higher so the supply can’t keep up. It would cost Apple significantly more money to get production up to the level it needs to be at for the first few weeks and then dropping production than it would cost them to slowly ramp up production until the supply and demand meets. This isn’t some conspiracy at Apple, it’s just the economics at play that make it seem like Apple is doing something nefarious. They’re making the best economic desicion on their part, even though it may not be the best possible thing for every consumer. Getting a device on launch day is important to some, but most don’t care and understand it takes time to make these devices correctly.
Pre-ordering iPhones is foolish and risky.
Look at how many XSMax buyers returned their phones.
The XR is a completely new design that no one has ever used before.
Wait until the bomb drops and buy one (if you want) a month or two after the dust settles and the feedback gets posted - AND you've played with one for quite a while.
Look at how many XSMax buyers returned their phones.
The XR is a completely new design that no one has ever used before.
Wait until the bomb drops and buy one (if you want) a month or two after the dust settles and the feedback gets posted - AND you've played with one for quite a while.
Surely the fact the XS Max buyers are able to return their phones (14 days no questions asked, up to a year or more if there is a genuine hardware issue) means its neither risky or foolish to pre-order?
Said the guy with an account on a Apple rumors site. Clearly the dedication is there.
Wow a company whose main goal is to make money by having their own profit trying to do legal market advertising techniques so they can get as much costumers to purchase their new released product as they can, the horror!
I get what you're saying and agree. On the flip side, the message sounds like they are handing out the last vouchers to get water after a disaster.