I have a feeling Apple wasn't really expecting AT&T's change.

Discussion in 'iPad' started by fs454, Jun 3, 2010.

  1. fs454 macrumors 68000

    Joined:
    Dec 7, 2007
    Location:
    Los Angeles / Boston
    #1
    Apple's website still boasts about the "groundbreaking new plan" from AT&T, $29.99 for unlimited.


    Wouldn't they have put some kind of notification up, or is there one that I'm not seeing?
     
  2. Zimmy68 macrumors 65816

    Zimmy68

    Joined:
    Jul 23, 2008
    #2
    I'm shocked that Apple didn't force them to keep the original plan in place for at least a year.
    One month after the release of the 3G model... Really AT&T, really???
     
  3. Hammie macrumors 65816

    Hammie

    Joined:
    Mar 17, 2009
    Location:
    Wash, DC Metro
    #3
    So does AT&T's. What's your point? The new plans do not start until the 7th. Why would they need to update them now?
     
  4. goobot macrumors 603

    goobot

    Joined:
    Jun 26, 2009
    Location:
    long island NY
    #4
    ^
     
  5. nj-mac-user macrumors 6502

    nj-mac-user

    Joined:
    Jun 1, 2009
    Location:
    TX
    #5
    I have a feeling this is AT&T's way of getting back at Apple for not agreeing to some kind of behind the scenes negotiating to extend the iphone exclusivity contract. This simply can't be good for future ipad 3G sales, here in the US at least.
     
  6. patp Guest

    Joined:
    Apr 10, 2008
    #6
    if i was apple i would ship all 3g units unlocked and let the end user choose which carrier they want to work with.

    f' at&t.
     
  7. nj-mac-user macrumors 6502

    nj-mac-user

    Joined:
    Jun 1, 2009
    Location:
    TX
    #7
    They're already unlocked. They just happen to ship with an at&t sim card for "ease of use" to get started immediately if you wanted to.
     
  8. DougFNJ macrumors 6502a

    DougFNJ

    Joined:
    Jan 22, 2008
    Location:
    NJ
    #8
    Because they have no stock and it's taking time to ship....so if I am looking to purchase today under the thought based on the information from the websites that I will be getting unlimited, and I receive it on the 8th after the change and look to activate the unlimited plan....common courtesy is to disclose the announcement so I can make my buying decision with all information up front instead of finding out after the fact.
     
  9. 3goldens macrumors 68000

    3goldens

    Joined:
    Feb 26, 2008
  10. jamesryanbell macrumors 68020

    jamesryanbell

    Joined:
    Mar 17, 2009
    #10
    AT&T probably underestimated the amount of iPads that would sell during 2010. Now that sales are insane, they're doing the legwork to see if their network will hold the traffic, and the answer was a resounding "no". Hence, they had to do something to limit traffic.

    Just a guess.
     
  11. olsonm macrumors newbie

    olsonm

    Joined:
    Jul 20, 2009
    Location:
    Kenosha, WI
    #11
    I would think that end is near for Apple to use AT&T exclusively..
     
  12. Kavik macrumors member

    Joined:
    Oct 12, 2007
    #12
    I personally think that Apple was in the dark, or at the very least knew about it but continue to stay quiet in order to be able to point the finger that this is all AT&T's doing.

    This move is really not Apple's style at all. They have and continue to tout and advertise the "breakthrough deal" with AT&T to activate and suspend an "unlimited" data plan on the iPad on an as-needed basis. Any reasonable person would believe this plan was going to be available for the foreseeable future and I'm sure it was from Apple's end. Apple has never been one to peddle a "less is more" mentality.
     
  13. topmounter macrumors 68020

    topmounter

    Joined:
    Jun 18, 2009
    Location:
    FEMA Region VIII
    #13

    * Ships: 7-10 business days
     
  14. old-wiz macrumors G3

    Joined:
    Mar 26, 2008
    Location:
    West Suburban Boston Ma
    #14
    And upgrading your network to handle increased load isn't in AT&T's plans.
     
  15. WilliamG macrumors G3

    Joined:
    Mar 29, 2008
    Location:
    Seattle
    #15
    Absolutely. Given the shipping times and the fact that I bet a TON of prospective iPad buyers have NO idea about AT&T's change to their T&C, Apple really should update their site to reflect the June 7 changes.
     
  16. nick1516 macrumors 6502a

    nick1516

    Joined:
    Sep 21, 2008
    #16
    I bet there will be several complaints and a lot of returned ipads for those customers who had been expecting an unlimited plan, and I wouldn't be surprised if some of those people try to sue because they bought it under the impression that they would be getting the $30 unlimited plan.
     
  17. ReallyBigFeet macrumors 68030

    ReallyBigFeet

    Joined:
    Apr 15, 2010
    #17
    AT&T did a press releAse announcing the changes, and most major media outlets covered it. It was obviously sufficient enough to get the word out, as evidenced by your post.

    There's your common courtesy.
     
  18. DougFNJ macrumors 6502a

    DougFNJ

    Joined:
    Jan 22, 2008
    Location:
    NJ
    #18
    I am an enthusiast who regularly frequents many technology based websites, so I would probably know a lot easier than one that does not frequent sites like these. Common courtesy is an asterisk after the advertisement:

    *Unlimited offer good until June 7th
     
  19. nj-mac-user macrumors 6502

    nj-mac-user

    Joined:
    Jun 1, 2009
    Location:
    TX
    #19
    Upgrading a network doesn't just happen overnight. He made a good point, they probably underestimated it and with the iphone 4G coming out they're scared of all the complaints and angry customers that will be complaining about poor 3G data speeds.
     
  20. CactusHawk macrumors regular

    Joined:
    Oct 9, 2009
    #20
    Maybe...just maybe the point is no one who orders an iPad today (based on the shipping window) will get the plans being advertised.

    But I am guessing that does not impact you...so who cares:rolleyes:

    It may be legal but it is not right.
     
  21. gatearray macrumors 65816

    Joined:
    Apr 24, 2010
    #21
    There are posts in these forums of some users dowloading as much as 20 and 30 GIGABYTES of data in a matter of weeks on the unlimited plan. That's "giga"bytes! If you want to throttle somebody for this change, blame these gluttons. I am lucky if I take 200mb a month on my $30 iPhone unlimited plan, as I'm sure lots of others are.

    How on earth is downloading 34gb in 2 weeks from AT&T's battered network right and just for the rest of us? These data pigs should pay more than I do, in my opinion.

    Is an all you can eat buffet at a restaurant truly that? You can't set up a cot and move in, now can you, gourging yourself until you explode, leaving nothing for anyone else, can you?

    Homer Simpson: "But the sign said 'all you can eat!'" :)
     
  22. Scooterman1 macrumors 6502a

    Scooterman1

    Joined:
    May 15, 2008
    Location:
    Houston, Tx
    #22
    You may be absolutely right!!! And, along with that, AT&T may very well be expecting Apple to release a Verizon model.
     
  23. jimboutilier macrumors 6502a

    Joined:
    Nov 10, 2008
    Location:
    Denver
    #23
    I'm not sure how anyone thought the original plan would work.

    AT&T's network was incapable of handling the current demand let alone what the iPad might bring. They grossly underestimated the volumes the iPhone would bring, and then did it again with the iPad.

    Their only choice was to curb volumes or watch their network completely fail. Increasing cost is the most effective way to limit volumes. They'll loose some business as a result but it may actually increase revenue and performance long term.

    I think they are vile for the way they went about it and think Apple was stupid if they believed AT&T in the first place. Maybe now Apple will spread the data demand across all carriers here in the US and everyone will be happier.
     
  24. Robin4 macrumors 6502

    Joined:
    Feb 6, 2010
    #24
    If the reason for the change is the abuse by some individuals, why don't put a cap on the unlimited and leave the rest as is?

    Nah, there is much more than overuse. AT&T is reacting to something we haven't heard about yet.
     
  25. Mike Reed macrumors regular

    Joined:
    Apr 3, 2010
    Location:
    Columbus, OH
    #25
    So far as iPhones go, I agree those numbers are excessive. The iPad is a different matter entirely. Its been built to consume, and it even has models whose primary reason for existence is to do this consumption over a cellular network. The iPad 3G is overpriced if the 3G is only meant for emergency, or otherwise rare use.

    Failure to plan on their part isn't our fault. If their network can't handle the iPad they should have said this to Apple so they could bring it to a carrier that can. I feel lucky to have gotten mine before it was scheduled to ship. If I hadn't, I'd miss the grandfather window of opportunity.
     

Share This Page