http://www.youtube.com/watch?v=Ya6XJpQSgAc I don't know if anyone has seen the Windows 7 commercial, but it does raise an interesting point. A lot of what I want my phone to do, doesn't necessarily require that I spend more than a second with my phone. It seems like a crappy ad at first glance, jealous even. Microsoft may be jealous of the fact that we spend so much time immersed in our phones, but they are right. My iphone does requires attention or is at least too distracting when all I really want to know is what time it is, whether or not its going to rain, and how many more appointments I have today. If Windows 7 does a better job of that, I might not switch, but I'd be jealous. The iphone could be better organized to present you with the most useful info either without unlocking your phone or on a revised home screen. Another good question is why wasn't the nano more like the Sony Ericsson LiveStream? It could have put useful data on the nano, but instead they just made a trinket. http://www.engadget.com/2010/09/28/sony-ericsson-liveview-acts-as-a-1-3-inch-remote-control-for-you/ Both of these are great ideas that I'm sure Apple can use and improve on.