You have to make that thumb drive bootable...
Follow the steps --
https://support.apple.com/en-us/HT201372
El Capitan probably needs the most prep steps of any OS X system install. Specific steps for El Capitan in that support article, and you have to change your system clock before you begin the install of El Capitan. Boot to the Installer, at the menu screen, open the terminal, enter date 1116211618, then press enter. Quit the terminal, and continue with the OS X install.
That should work.
el cap works after new install
DeltaMac...I must THANK YOU!!!!
Id read this discussion with a great deal of interest.I have two iMacs (three if you count my G5 17 inch one)
The two intel ones have snow leopard 10.6 even though the most recent one can run 10.13. Like the idea of both being the same. Anyway, decided yesterday to update the 10,1 (late 2009). el captain is the last OS that can be upgraded from snow leopard..so went for that.
Then hit that seemingly common prob of installation failure...and my goodness, there is a heap of stuff out there on fixing it. A net install wasn't an option...Id used up most of my remaining 20 GB monthly quota in the down load.
It was looking very much like my best option was to re-install snow leopard.
Then after trying various available ways I came here, read your suggestions, saw the one on date ie 'at the menu screen, open the terminal, enter date 1116211618, then press enter.'
Tried that ..and surprise surprise the install worked!!!!
I was dumbfounded!!! Hadn't read that solution in any of my other solution searches.
(the only other thing I did do, was when I noticed in one of the preinstall screen, options that listed two items...of was a scritp list (I think) that contained 0 data..so I unticked that. Sorry thats a bit fuzzy but being zero content cant imagine that made any difference... so it must have been the date setting that was blocking the install.
Upon successful boot up into El Captain, the first thing I did was to set the time and date correctly.
The second thing was to come in here to thank you DeltaMac!!!