I actually don't have Flash installed on my rMB, even though I did on my rMBP. I have my work desktop that can run Flash, as well as a desktop PC at home, and in the event that I really DO need Flash on this I pop open Chrome for that time before going back to the more energy efficient Safari.
I haven't tested this thing out rigorously yet but the battery life is definitely better than the late 2013 13" rMBP that it replaced. Currently I'm at 97% battery with an estimated time left of 10:06 but I assume that number won't go down linearly as I open more apps and do more things. I also generally keep the screen around around 50% brightness or just under as I don't really enjoy the super bright screens; that's generally the case with all my electronics including my iPhone and iPad as well.
Not installing Flash and using mpv/Quicktime instead of VLC to watch videos has been my biggest habit changes since switching to the rMB, which I admit isn't a lot, but I will say that the battery gets me through a full working day and then some which was not often the case with my rMBP.
Yeah if you turn it on and don't let it sleep and just let it sit it'll say 20 hours sometimes. If you're just looking for a paper weight there are many cheaper options though.