Here's the deal, lets say i want to hurt a developer \ an app with some bad reviews ~ there's a very simple way doing so. I can write a crappy app with false promises and nag people to rate it inapp. The problem is that the "rate this app" button I'll create in my crappy app will lead to any other app "appstore review page". After the link directs you there, (if you are using an iphone) there's no way of knowing on what app you are writing a review. The review page only shows the app version number and other reviews with out the App name. There are a lot of other ways you can play with it. For example, developers of a really successful app can use the "rate this app" button to direct users to another app the are promoting etc'.