It seems they are more interested in portraying themselves as funny and cool with awesome lives than giving a balanced view on the watch. If they can't see how other people might make use of certain features or even show how you can tweak certain features to your own liking, they shouldn't be earning a living reviewing tech! I mean making out that looking at your watch every 10 seconds is distracting in your business meetingor annoying your dinner date?? Well stop looking at your ****ing watch then! My pebble vibrates with all my notifications but being an adult I have the self control to ignore it while talking to other people. Its not hard!