I am a proud Apple guy. I am typing this on a 24" iMac with my Ipod playing music. WIth that said, I was kind of bored tonight and thinking about buying a movie to watch from iTunes. I was looking at the selection and was a little disappointed. I decided to play some Xbox Live on my 360 instead. I was just scrolling through and remembered that you can rent movies from Xbox live. The selection was pretty good. What I didnt know was that the movies were in a higher resolution than the Itunes movies are in...but in FULL HD 720P!!! Even the TV shows were being shown at a higher resolution. Who wouldnt rather watch an HD movie on their big HD TV with a surround sound system rather than buying a movie on iTunes and watching it in less than DVD quality??? I know you are thinking the iTV is coming out, but unless Apple doubles the resolution, I can't think of a single reason to buy one. Who would want to put a less than 480P quality video on a TV that will display 1080P! The 360 has all you need for movie downloads. I am not praising MS, but questioning why Apple (with their ACD displays and HD ready iMacs,) is not offering movies in HD. The movies on iTunes are not even at DVD quality!!! Anyone have some answers?