I’m not a publisher, an advertiser, a journalist, or a website owner or manager. I’m just an average internet user. When I first learned about ad blocking in iOS 9 I was excited but after the excitement wore off I had a reality check moment. I thought about the consequences of blocking ads and what it could do to free online content and websites that do not deserve to be blocked if ad blocking goes mainstream and adapted by everyone. We all hate intrusive, tracking ads but it’s a small price to pay in exchange for keeping the internet free and open with content we enjoy reading and watching when we visit our favorite websites everyday. I do not have nor do I plan to install any ad blocking apps on my iPhone, iMac, or MacBook Pro. Ad blocking will hurt everyone in the long run and it will have a bad domino effect. You know the old saying, "For Every Action There's a Reaction." By blocking ads we will contribute to the slow demise of websites and the internet by jumping on the mob mentality bandwagon. We all deserve a safe and annoyance-free browsing experience but this is not the way to do it, with brute force using a blunt instrument. I agree with Marco Arment and his decision. Lets keep our favorite websites such as this one open for business. I welcome your comments.