How can the App Store allow corp-rats to so grossly monetize apps that were previously free or a dollar? I understand that the $0.99 days may be over, but the new average should still be under $3 and no adverts, not under $10 and sometimes still with adverts. No one should plan on getting rich through app sales, that's just ridiculous. And some of my 4-5 years old apps obtained legally through the App Store have recently been loaded with adverts (I presume during an iOS update). To get rid of ads on these older apps, I am asked to pay $4.99, which I consider an outrageous price for SOMETHING WHICH I ALREADY OWNED. The new generation of ad content is very tricksy, too, faking you into clicking on a link when you think you are closing the ad, flashing Vegas lights to trigger gran mal seizures, and so on. I stopped watching broadcast TV years ago due to adverts, now I can't get them out of even my calculator without paying a second time. I can mostly figure out if I will get ads before I buy software, and am willing to go with that as a bridge to buying the software, or to not pay what I consider to be too much money for a given app. I wish there were more people willing or able to post free-to-try versions (ad supported, or feature- or time-limited models seem to work) so we can sandbox more apps to find out how much they are worth to us. But I do not want to pay for software and still have to endure ads, and I want that which I paid for to be mine. At a minimum, there should be plenty of warning that the business model for an app I already have will be changing to a more highly monetized version.